30 Jan 1997
| by JANE BAINBRIDGE
The Construction Industry Training Board breaks a pounds 500,000
press campaign through Momentum this week aiming to encourage people to
consider a career in the industry.
04 Mar 1999
| by ERIC NICOLI, group chief executive of U
At UB, we believe we have some outstanding brand assets. Years of
sustained investment has...-developed capabilities in the organisation,
they can count for little in the long-term effort of building
brands ...
At UB, we believe we have some outstanding brand assets. Years of
sustained investment has provided us with a portfolio which includes
brands such as McVitie s, Penguin and Hula Hoops. Our role ...
18 Dec 1997
, Tom Monk
Art director: Jon Harvey
WINNER
Three years of brand-building activity ...
commitment to the role that direct marketing can play in brand building,
and clearly there is long ...
years.
Direct marketing has played a fundamental role in this, the brand being
made accessible ...
25 Apr 2002
| by BELINDA GANNAWAY
For food brands looking to introduce a new concept or overcome
preconceived ideas about a category...to build new market
sectors, cookery demonstrations are popular as brand owners educate
consumers as to why ...
of the marketing mix in winning over consumers
loyal to another brand. In addition, field marketing is an unrivalled opportunity to talk to and
educate the consumer on the brand's terms and demonstrate its ...
24 Jun 1999
| by JANE BAINBRIDGE
brand, but in many ways it sits awkwardly
among its fellow brand supremos....are all
brands about building a relationship through a variety of products and
distribution channels ...
brand, but in many ways it sits awkwardly
among its fellow brand supremos.
In the league table of the top 60 brands in the world, as devised by
brand consultancy Interbrand, the other brands in the top ...
23 Apr 1998
| by RACHEL MILLER
The elite group that makes up the world s biggest brands, including
the likes of Coca-Cola, Levi s...director of business-to-business
agency Dowell More of our clients are building a brand
strategy ...
.
Businesses may be concerned about allocating precious funds to what
seems like a nebulous brand-building ...
struggled to keep their
brand values, says Alan Hely, Apple s UK marketing director. You have
to build ...
08 Jul 1999
| by LUCY BARRETT
talk of brand building by new media
companies....there was much talk of brand building by new media
companies.
Last week when Marketing revealed ...
for traditional brand-building techniques.
Ketley s ability in conventional brand building is beyond ...
Marketing: I m about building brands. Amazon is
much more short term. It s all about costing your ...
16 Oct 1997
| by DAVID SUMNER SMITH
the cybereconomy, Amazon s level of brand
awareness and loyalty should create a barrier to entry ...
-off brand Eschwab, the company is achieving an online trading
turnover of more than dollars 100bn (pounds ...
Matthews. Major brand owners
can cost-effectively reach global audiences, or segment their product ...
11 Oct 2001
| by ROBERT GRAY
The Functional Foods Revolution. The importance of branding
has been seriously under-estimated in functional foods. Chris Gowar, head of brand strategy and innovation at Design Bridge,
says: Brand owners started at the wrong end. They began with the
functional benefit rather than the brand. Communicating ...
18 Jul 2008
LONDON - It is easy for small organisations to be daunted by the business of brand building...Yet there have been many notable branding successes for SMEs in the past few years. From Gu to Dorset Cereals, REN Skincare to Innocent Drinks, start-ups have not only managed to build credible brands ...
(52%) in the UK in 2006. For SMEs looking to build their brands, Briault believes the main growth ...
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