18 May 2012
| by Hannah Crown
compared with the same period a year earlier.
Hamleys' concession store, which usually only sells own-brand ...
Mouse, building a huge Lego Christmas tree at St Pancras International may have sounded like a ...
mileage, they could have attempted a world record for the biggest build and/or auctioned the tree ...
04 Oct 2011
| by Alec Mattinson
The West Bromwich Building Society has appointed Seal to help build its national and regional...The agency picked up the brief after a three-way pitch process and will support the building society as it looks to promote its new brand identity, increase lending and grow its customer base ...
and services. The West Bromwich Building Society won its fight to remain independent in 2009, when ...
13 Sep 2011
| by Lizzie Pook
-ordinate the charity's first dedicated brand campaign....on an integrated brand-building campaign to raise both awareness and support signals a step-change in our marketing ...
for the brand s image.
The charity will celebrate its 75th anniversary next year, but is still ...
director, said the agency would be conducting a detailed research process to identify what the brand ...
13 Apr 2010
| by Kate Magee
Moneybookers, a PayPal rival, has appointed Seventy Seven PR to build its brand among consumers...., designed to get the brand written about outside of the money pages. Moneybookers was recently named ...
for the Walkman brand and launching the Sony electronic reader. Prior to this, she worked at House PR ...
12 Apr 2010
| by Kate Magee
Moneybookers, a PayPal rival, has appointed Seventy Seven PR to build its brand among consumers...., designed to get the brand written about outside of the money pages. Moneybookers was recently named ...
for the Walkman brand and launching the Sony electronic reader. Prior to this, she worked at House PR ...
17 Sep 2010
| by Vicky Hunt, Allidura
Aligning consumer brands with a health message takes careful planning. Allidura's Vicky Hunt...and wellness must build credibility for their brands, which means communicating the science behind them. Brand ...
and admired by the customer.
For those seeking to build credibility in health-focused consumer brands ...
at Allidura, believe brands in the consumer health and wellness space need to enhance their proposition ...
12 Apr 2010
| by Gemma O'Reilly
Huntsworth Health brand ApotheCom has hired Effie Baoutis as its managing director, Europe....result of our recent global restructure and Effie will be an added catalyst as we continue to build ...
16 Feb 2012
| by John Owens
Brand Republic's recent Social Brands event explored how communicators can harness the power..., Brand Republic ran a Social Brands conference on 8 February.
The event gave comms professionals ...
questions on best practice and the law when using social media
- If your brand finds a great photo ...
-down procedure.
- If a consumer posts that you're the greenest brand in the market, is this OK to retweet ...
14 Sep 2011
| by Alec Mattinson
London-based real estate adviser DTZ has called in College Hill to help build the firm's UK brand...College Hill has taken on a corporate media relations brief to support the firm s brand-building and business development efforts in the UK.
The agency won the brief via a competitive four-way pitch. Spada, which formerly held the six-figure account, is thought to have not repitched for the business ...
16 Feb 2012
| by Alec Mattinson
to raise the firm's profile and build on its association with the London 2012 Olympics....had a history of comms, but has decided it wants to grow the brand internationally and wants a central ...
the mandate to build the 242m Aquatics Centre in Stratford, which will be a focal point of this year's Games ...