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Consumer: Lego builds brand quality at St Pancras

compared with the same period a year earlier. Hamleys' concession store, which usually only sells own-brand ... Mouse, building a huge Lego Christmas tree at St Pancras International may have sounded like a ... mileage, they could have attempted a world record for the biggest build and/or auctioned the tree ...

West Bromwich Building Society turns to Seal to grow national brand

The West Bromwich Building Society has appointed Seal to help build its national and regional...The agency picked up the brief after a three-way pitch process and will support the building society as it looks to promote its new brand identity, increase lending and grow its customer base ... and services. The West Bromwich Building Society won its fight to remain independent in 2009, when ...

Plan UK turns to Shine Communications to build awareness of brand

-ordinate the charity's first dedicated brand campaign....on an integrated brand-building campaign to raise both awareness and support signals a step-change in our marketing ... for the brand s image. The charity will celebrate its 75th anniversary next year, but is still ... director, said the agency would be conducting a detailed research process to identify what the brand ...

PayPal rival Moneybookers hires Seventy Seven PR to build brand among consumers

Moneybookers, a PayPal rival, has appointed Seventy Seven PR to build its brand among consumers...., designed to get the brand written about outside of the money pages. Moneybookers was recently named ... for the Walkman brand and launching the Sony electronic reader. Prior to this, she worked at House PR ...

PayPal rival Moneybookers hires Seventy Seven PR to build brand among consumers

Moneybookers, a PayPal rival, has appointed Seventy Seven PR to build its brand among consumers...., designed to get the brand written about outside of the money pages. Moneybookers was recently named ... for the Walkman brand and launching the Sony electronic reader. Prior to this, she worked at House PR ...

Focus On: Building credibility in the consumer health and wellness market

Aligning consumer brands with a health message takes careful planning. Allidura's Vicky Hunt...and wellness must build credibility for their brands, which means communicating the science behind them. Brand ... and admired by the customer. For those seeking to build credibility in health-focused consumer brands ... at Allidura, believe brands in the consumer health and wellness space need to enhance their proposition ...

ApotheCom builds senior team with appointment of Effie Baoutis as MD for Europe

Huntsworth Health brand ApotheCom has hired Effie Baoutis as its managing director, Europe....result of our recent global restructure and Effie will be an added catalyst as we continue to build ...

Social Brands: How to be social

Brand Republic's recent Social Brands event explored how communicators can harness the power..., Brand Republic ran a Social Brands conference on 8 February. The event gave comms professionals ... questions on best practice and the law when using social media - If your brand finds a great photo ... -down procedure. - If a consumer posts that you're the greenest brand in the market, is this OK to retweet ...

Real estate adviser DTZ brings in College Hill for UK brand drive

London-based real estate adviser DTZ has called in College Hill to help build the firm's UK brand...College Hill has taken on a corporate media relations brief to support the firm s brand-building and business development efforts in the UK. The agency won the brief via a competitive four-way pitch. Spada, which formerly held the six-figure account, is thought to have not repitched for the business ...

Building firm Balfour Beatty hires Rebecca Salt as global comms head

to raise the firm's profile and build on its association with the London 2012 Olympics....had a history of comms, but has decided it wants to grow the brand internationally and wants a central ... the mandate to build the 242m Aquatics Centre in Stratford, which will be a focal point of this year's Games ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.