Click 
to remove filters
LONDON - Syzygy has created a brand building microsite for Citroen, which attempts to encapsulate...launched as part of a multichannel brand awareness campaign. Syzygy s brief was to emphasise Citroen s strong heritage and tradition of innovation, leading into a showcase of the brand s future through a ... the different approach the brand has taken in marketing and products. It highlights Citroen s 1922 Type C ...
Building and engineering online network AECventure has signed up three major building firms...LONDON (Brand Republic) - Building and engineering online network AECventure has signed up three major building firms -- Balfour Beatty, John Laing and Kvaerner. The three companies have formed a group called Arrideo, together with AMEC and Bovis Lend Lease. The members of the group will have equal ...
and building brands but the Government fails to recognise the value of branding to the economy, according to a...and building brands, representing 12% of all intangible investment, but government statistics only recognise ... -fareast-language:#0400; mso-bidi-language:#0400;} The British Brands Group has launched its first ever study of the value of brands to the UK economy, which reveals that companies like GlaxoSmithKline, Diageo and AG Barr ...
You know when you ring up a brand and you get the typical recorded message: "Your call may...a relationship with them. A brand must view this situation with a positive point of view. A complaint is the perfect opportunity to improve brand equity and to build a meaningful relationship with a ... me into a true brand ambassador? You see, while brands are spending their budgets trying to think ...
Brands seeking to challenge a 'big two' need to find strategies that will build loyalty...It's one of marketing's tougher challenges. You're the number-three brand in an established market, with a fairly steady 20% share. The big two play tag for brand leadership, with shares in the high 30s. Some tiddlers and niche brands nibble away at the market edges. You're charged with achieving strong ...
'Surprise' and 'delight' is what really counts with customers and sets brands apart from one.... So if you re building a brand in a part of the world where brands habitually tell lies, fall apart ... into a false sense of brand-security, another headline screams out from the pages. For example ... retailers. In my 20-plus years working with brands around the world, if I had a euro, dollar or pound ...
Emap Digital has signed an online business-to-business deal with building material retailer Travis...LONDON (Brand Republic) - Emap Digital has signed an online business-to-business deal with building material retailer Travis Perkins. Emap Digital’s Construction Plus website will allow visitors ... .com –- an online job matching service for building industry professionals –- access to its Construction ...
LONDON - Derbyshire Building Society has appointed direct marketing agency TDA to devise...the brand in developing its remit as mutual finance provider. The company said its new positioning would ... in the financial services sector. Claire Bayliss, director of marketing at Derbyshire Building Society, said: Our ... was the natural choice. In November, Derbyshire Building Society hired contract publishing firm Wardour ...
LONDON – Google plans to build an e-commerce search engine allowing retailers without an existing...of retail brands. The move reflects internal research that found that many leading European retailers ... issue raised on Brand Republic, join the debate in the Forum . ...
and understanding into the many and varied touchpoints that shape how customers engage with brands, products ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
