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Effectiveness Awards for its Good to Talk campaign. And last week emerged as the UK s strongest brand in Marketing s brand equity survey. As for community relations, Ash says BT puts back pounds 50 ...
brand across Europe....ICO Global Communications, a start-up company which is gearing up to provide mobile communications via satellite, has hired Countrywide Porter Novelli for a pounds 200,000 fee account to establish its brand across Europe. With a budget of pounds 400,000, Countrywide will co ...
and it needs to build the brand quickly and with impact. F1 provides a walking, talking billboard in all ...
but is losing market share to rivals such as Nokia and Ericsson, which are building brands through heavy advertising spends. Last August Motorola appointed advertising agency McCann Erickson to build a consistent global brand. The appointed agencies will be expected to communicate this branding ...
JPR, which won the work after a two-week pitch against undisclosed agencies, will aim to build awareness of the 3G brand in the UK. Hutchison 3G is currently trialling 1,000 NEC handsets. The long-awaited mass market rollout is expected in the early part of next year. JPR managing director Matthew Wood ...
London Fashion Week. Objectives To create a high-fashion association for the O2 brand and encourage mobile phone owners to use picture messaging services. To build awareness of Nokia's 'fashion' handsets ...
William Ostrom shrugs off a bad press to revel in brand-building success...of the brand, we achieved the brief,' he says. PR was 'instrumental' in this. Ostrom claims his break ... initial priority was to establish the brand, rather than market the business. 'You don't have breakfast ...
Wireless software system company Bluetooth has embarked on a fresh PR drive designed to build mass...service providers and consumer electronics equipment-makers. Porter Novelli also has plans to build ...
and brand image. Seven agencies, including incumbent The Rowland Company, are competing for the business....-Pacific region (PR Week, 26 September). Nokia has recognised the importance of building its brand ... of our product range and brand building efforts led to strong demand in all major markets. ... and brand image. Seven agencies, including incumbent The Rowland Company, are competing for the business ...
part of kids' worlds. For brands that speak to children, ignoring these media is tantamount ... place for children'. 'The nub of the issue is: are brands seeking to get to children directly, without the mediating effects of their parents,' says Childnet director Nigel Williams. Brands ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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