15 Dec 2010
| by Gary Moss
The state of brand trust in Britain is at a low ebb, with just 10% of people saying they trust...building are redundant. We are now entering a whole new era of branding and we had better learn the rules ...
"A brand is a living entity and is enriched or undermined cumulatively over time, the product ...
credibility. Easier to ignore it. File it.
Some huge brands have come unstuck by ignoring only very basic ...
14 Oct 2008
| by Brian Oliver
of the 'brand Beckham' guide to advancement by using their marketing skills not only to make their employer...-term career strategy. Personal branding involves building a name for yourself, showcasing what sets you apart ...
that lays out your personal brand strategy, as if you were developing a strategic brand-building plan for a ...
book The Brand You: 50 Ways to Transform Yourself from an 'Employee' into a Brand. He postulated that ...
18 May 2012
| by Hannah Crown
compared with the same period a year earlier.
Hamleys' concession store, which usually only sells own-brand ...
Mouse, building a huge Lego Christmas tree at St Pancras International may have sounded like a ...
mileage, they could have attempted a world record for the biggest build and/or auctioned the tree ...
13 Oct 2010
| by Alan Mitchell
Brand managers are propagating 'occupational diseases' that must be combated, otherwise they can..., excellence, to build a brand that perfectly communicates a brand's unique value ...
and to hide the fact ...
to be combated on a daily basis.
How? What's the antidote? To remember that a brand's real job is to build ...
Marketing's greatest invention is the brand. In effect unheard of 100 years ago, brands ...
14 Mar 2012
Facebook has called on brands to reorganise their marketing around social media....NO - Mobbie Nazir Head of digital strategy, JWT
There is no 'one size fits all' model. Brands ...
to interact with your brand, if they have a good reason to. As an entertainment brand, we have the advantage ...
.
Facebook's targeted ads are a great way to reach new audiences and create brand awareness, but need ...
29 Jul 2011
| by Suzy Bashford
If ever a brand were in need of urgent help with its internal communications strategy ...
content marketing agency Wardour to galvanise support for the brand among its 32,000 staff ahead of a ...
that the initiative smacks of tokenism, given that this focus on internal branding comes just months before ...
28 Mar 2012
| by Noelle McElhatton
Marc Pritchard, global marketing and brand building officer at P&G, took questions direct from...". And I love the brand building they do. They didn t do TV commercials for a long time, they did extreme ...
brands are in Olympics sponsorship for altruistic reasons. P G is not in it for altruistic reasons, is it ...
affecting brands today: calculating the ROI on social media?
A: Yes! P G has been doing Market Mix ...
05 May 2010
| by Helen Edwards
Brands seeking to challenge a 'big two' need to find strategies that will build loyalty...It's one of marketing's tougher challenges. You're the number-three brand in an established market, with a fairly steady 20% share. The big two play tag for brand leadership, with shares in the high 30s. Some tiddlers and niche brands nibble away at the market edges. You're charged with achieving strong ...
04 Oct 2006
| by by Jennifer Whitehead
other issue raised on Brand Republic, join the debate in the Forum . ...
17 Aug 2006
| by by Larissa Bannister
on this or any other issue raised on Brand Republic, join the debate in the Forum . ...
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