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and African corporate brand building programme....Dell Computer Corporation has appointed Fleishman-Hillard to handle its European, Middle East and African corporate brand building programme. It is the first time Dell has chosen to use one agency to oversee its corporate PR strategy across Europe, the Gulf states and South Africa ...
brand profile of software developer Activision....Kazoo Communications has been appointed after a three-way pitch to develop the consumer and trade brand profile of software developer Activision. Kazoo senior account handler Justin Crosby will head the account. Upcoming launches include a range of Star Wars titles and US sports ...
-tech agency Bite Communications to work on a six-figure fee, brand-building account....and hi-tech agency Bite Communications to work on a six-figure fee, brand-building account ... . The brand building exercise will primarily focus on media relations with the technology and business press ... PR. Up to now the brand has been misunderstood and perhaps not as prominent as it should be ...
in the UK and has made the move to increase general awareness of its brand and services. CSC has ...
includes direct marketing, customer activities, product launches and brand building programmes...markets. The brief includes direct marketing, customer activities, product launches and brand building ...
Hi-tech agency A Plus is investing in an international marketing group to encourage IT companies to tailor marketing and PR strategies to the needs of local markets.
even begun to build sub-brands. We have developed a huge 1,200 gram bread loaf called Jaws which ... . It was decided that the right thing to do was to keep the product brands heritage but build up extra value ... , it places great emphasis on building the character and heritage of its individual global product brands ...
GCI Europe has appointed Ralf Hering as its new chairman with the task of implementing plans for pan-European centres of excellence.
TECHNOLOGY: Software development forum provider Borland Software Corporation has dropped Lewis Communications and appointed Brands2Life after a three-way pitch. ...
SINGAPORE: Microsoft has handed its corporate PR brief to Text 100 after a mid-year review of agencies in Singapore. Incumbent Edelman repitched in a four-way contest.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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