14 Oct 2008
| by Brian Oliver
of the 'brand Beckham' guide to advancement by using their marketing skills not only to make their employer...-term career strategy. Personal branding involves building a name for yourself, showcasing what sets you apart ...
that lays out your personal brand strategy, as if you were developing a strategic brand-building plan for a ...
book The Brand You: 50 Ways to Transform Yourself from an 'Employee' into a Brand. He postulated that ...
19 Jan 2011
| by Alex Brownsell
Vauxhall is plotting a brand campaign to tie in with its estimated £25m sponsorship of the home..., and Northern Ireland football teams as part of a long-term push to become the UK's number-one car brand. The tie-ups follow an overhaul of the Vauxhall brand's management team over the past 12 months. Changes ...
as an 'aspirational British brand' and transform itself from a 'follower brand' into one 'loved' by car buyers ...
05 May 2010
| by Helen Edwards
Brands seeking to challenge a 'big two' need to find strategies that will build loyalty...It's one of marketing's tougher challenges. You're the number-three brand in an established market, with a fairly steady 20% share. The big two play tag for brand leadership, with shares in the high 30s. Some tiddlers and niche brands nibble away at the market edges. You're charged with achieving strong ...
10 Aug 2010
| by Helen Edwards
Building brand equity is akin to cake-baking: the right ingredients and method are the key...Building brand equity is the number-one job of marketing. It is what gives a brand a premium over ...
define. David Aaker says it is a set of 'brand assets or liabilities linked to a brand's name that add ...
is that to achieve strong brand equity you need a distinctive, attractive, credible positioning. So marketers devote ...
22 Mar 2010
| by Alex Brownsell
marketing drive to restore consumer confidence in the brand. The double-page print ad, by incumbent agency ...
16 Apr 2009
| by Alex Brownsell
LONDON - Racing car brand McLaren has announced plans to create an independent McLaren Automotive...is seeking investment in the region of 250m to build a new McLaren car production facility in the UK, which ...
24 Nov 2009
| by Ed Kemp
's brand awareness and providing its strategic business units around the globe'. If this is the case ...
of the 2009 World Golf Championships; it also has an association with American football's NFL. The brand was a ...
-time show. However, as a tyre brand, F1 stood out as its principal sponsorship opportunity. We asked Jane ...
04 Mar 2008
| by Jane Simms
LONDON - Adopting another country's attributes to sell a brand is a risk-laden strategy with few...to build on their own brand heritage, he adds. It is not as though Citroen is lacking in this department ...
Borrowing the brand attributes of another country to help sell your product and service carries ...
itself with that country s strong reputation for craftsmanship. Other brands have foreign names and get ...
02 Jun 2009
The likelihood of Vauxhall re-branding to Opel immediately is slim, writes Graham Hales, Managing..., will be searching for cost cutting exercises. An immediate re-brand would involve resource at a difficult time. That isn't to say however that a re-brand wouldn't be a future strategy for adding value to the business. But it's a big decision, not a snap decision. The Vauxhall brand has a strong manufacturing heritage ...
04 Aug 2009
| by Alex Brownsell
the decision to hire footballer Thierry Henry as brand mascot, kept Renault in the minds of new-car buyers well ...
's brand identify has become blurred. Overall, Renault has lost its former positioning as a producer ...
emphasis on value for money. The brand has lost its edgy appeal and therefore decreased in popularity ...
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