21 Nov 2007
| by Hannah Marriott
Promoting a brand online can be extremely effective if the campaign is well judged. Hannah Marriott...marketing agencies or advertisers ride the crest of the wave where online brand building is concerned ...
. Indeed, online brand building means relinquishing control, as was the case when the craze for creating ...
of an opportunity to build volume and interest with branded content. Can you imagine any brand being able to move ...
23 Apr 1998
| by RACHEL MILLER
The elite group that makes up the world s biggest brands, including
the likes of Coca-Cola, Levi s...director of business-to-business
agency Dowell More of our clients are building a brand
strategy ...
.
Businesses may be concerned about allocating precious funds to what
seems like a nebulous brand-building ...
struggled to keep their
brand values, says Alan Hely, Apple s UK marketing director. You have
to build ...
21 May 1998
| by RICHARD THOMPSON
is
leading to an increased emphasis on brand building. Nick Band, who
stresses that his agency is not a ...
of this massive
sector does not lie with tittle-tattle in the computer press, but in
building enduring brands.
And there are plenty who agree. It is no longer the case that strategic
brand initiatives are a luxury or an add ...
30 May 1996
as part of a European brand building
campaign....Amstrad s mobile telecoms business Dancall is setting up a sales and
marketing operation in the UK as part of a European brand building
campaign.
The Danish company was acquired by Amstrad ...
as a brand name in the industry and set up additional working
partnerships with leading service ...
19 Feb 1998
| by LISA CAMPBELL
AMRO.
It has established the brand; its future now depends on increasing the
take ...
analyst, is that BT may be focusing on
value at the expense of the brand. Instead of pushing the brand ...
.
The brand is the products and the services. BT is all about quality and
competitive price, argues BT ...
07 May 1998
| by JIM CURTIS
-based mobile phone retailer, he knew that he had to
instill the brand s values in the staff before he could ...
25 Feb 1999
| by LISA CAMPBELL
Computer consultants TriSystems has hired marketing consultancy
Brand Beliefs, founded by ex...Computer consultants TriSystems has hired marketing consultancy
Brand Beliefs, founded by ex-Saatchi & Saatchi vice-chairman and
director of marketing Hamish Pringle, to advise it on its future brand
and communications strategy.
...
13 Nov 1997
| by RAYMOND SNODDY
With Yellow Pages national brand building campaign continuing,
this week we turn the spotlight...With Yellow Pages national brand building campaign continuing,
this week we turn the spotlight on the COI and its new energy-saving
campaign.
The creative, which features an Einstein impersonator, is from Saatchi ADULT
1 Yellow Pages ...
15 Oct 1998
| by BINNUR BEYAZTAS
PR scores more than twice as highly as advertising as the most
effective tool for corporate brand...PR scores more than twice as highly as advertising as the most
effective tool for corporate brand building within IT, according to a
Citigate survey of marketing heads in 337 IT vendors.
...
16 Jan 2004
| by Jules Grant,
campaign focused on building brand awareness....The campaign aims to go "back to basics" by focusing simply on the brand itself. It runs ...
for Brother said: "Our aim is to lift the overall perception of the brand itself, while promoting the core ...
to March this year.
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