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Brand Republic's recent Social Brands event explored how communicators can harness the power..., Brand Republic ran a Social Brands conference on 8 February. The event gave comms professionals ... questions on best practice and the law when using social media - If your brand finds a great photo ... -down procedure. - If a consumer posts that you're the greenest brand in the market, is this OK to retweet ...
to raise the firm's profile and build on its association with the London 2012 Olympics....had a history of comms, but has decided it wants to grow the brand internationally and wants a central ... the mandate to build the 242m Aquatics Centre in Stratford, which will be a focal point of this year's Games ...
The role of the brand manager has changed beyond recognition; today's practitioners are more akin...when building global brands was top of the agenda, today it's shifting back to front-line marketers ... building brand equity. The way we do it is different.' 'The core is the same,' agrees Donnelly. 'The ... times), he lays out the case for 'Brand Man' (see box, below). His memo features a prescient phrase ...
, will give Bright Food access to extensive brand-building, technical and product-development capability ... MAYBE - CELIA PRONTO, MARKETING AND ECOMMERCE DIRECTOR, FORD RETAIL GROUP British brands ... , most investors will not fundamentally want to change a brand's essence or positioning, but will look ...
building on the Thames....The agency won the brief in a two-way pitch to launch two creative outdoor campaigns that generate awareness as the building prepares for a redevelopment in 2013. The largest building on the South Bank after the Tate Modern, the Sea Containers is owned by property company Archlane and is currently ...
UK brands are 'leading the charge' in the way they use Twitter's ad products, according to Tony...More than 140 brands, many from the FMCG sector, have invested in advertising on Twitter since ... the launch of Twitter s UK office, Wang said UK brands are using its products, which include Promoted Tweets ... benchmarked internally, he said, referring to campaigns by brands such as O2, Starbucks and Cadbury. Ones ...
the Deppwater Horizon disaster, BP's brand image was found to have improved from its association with the 2012 ...
The International Olympic Committee's draconian policy toward corporate branding in Olympic venues..., there will be no corporate branding. In the specially commissioned complex at Stratford, this has been straightforward ... , which include Wembley, Lord's, Old Trafford and Brands Hatch. So specialists have been contracted to audit these venues and identify where brand marks are now, in preparation for their removal later ...
valuable global brands, while UK brands including Tesco and O2 have slipped down the table....The eight UK brands in last year's BrandZ top 100 lost 10% of their collective brand value ... global brands increased their brand value by 10%, with Apple's 19% increase to $183bn increasing its lead ... in fifth with a value of $76.7bn. Vodafone, the most valuable UK brand, held on to 12th place despite a ...
When few brands have signed up to advertise on the 'next big thing' in social, it's tempting...Brands are just beginning to experiment with Pinterest, a site that has generated more buzz than ... ? If they are looking for a site with mass appeal other than Facebook, brands could opt for Google+, social media ... starting with a creative idea, rather than a specific social platform, a strategy that will lead brands ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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