08 Sep 2011
Ahead of the forthcoming Brand MAX brand optimisation summit, we are looking for marketers...The research, carried out jointly between Brand Republic Group, Echo Research and Ebiquity ...
will receive copy of the results and be entered into a competition to win some fine wine.
Brand MAX takes place at Altitude 360 in London's Millbank Tower on 21 and 22 September. For more details, visit www.brand-max.net . ...
21 Jul 2011
| by Noelle McElhatton and Gemma Charles
Noelle McElhatton and Gemma Charles report from the inaugural Brand Republic Forum, where marketing...how brands can deliver memorable customer experiences, at a time when trust in brands is under a harsh spotlight. That was the mission of the first Brand Republic Forum, which immersed brands and practitioners ...
McAnena, brand director at Bupa and one of the 70 brand delegates, 'yet we view our disciplines in silos ...
15 Aug 2011
BrandMAX, the brand optimisation summit from the publisher of Marketing and Brand Republic, makes...There is a lot of talk about 'true' marketing integration and brand optimisation, but where can ...
, you ask your agencies who should own social media (internally or externally) for your brand ...
of media channels, all clamouring for attention and presenting a brand opportunity.
This is the idea ...
31 May 2011
| by Staff
The Brand Republic division of Haymarket Media Group, which publishes Marketing, is to introduce...Access to the Brand Republic Group of websites - which includes Marketing, Campaign, PRWeek ...
, including all Brand Republic Group titles; and Print Access, an option to simply buy a subscription to a ...
. This will be delivered across platforms: online in text, audio and video, face-to-face and in print."
Brand Republic ...
28 Sep 2011
In a joint project with PR Week, Brand Republic and Octopus Group, Marketing presents the winners..., for 2011, the competition has been thrown open to readers of Marketing and the Brand Republic website ...
-in-chief, Brand Republic Group
Suzanne Bidlake, consultant editor, Marketing
Brand Partnership ...
-in-chief of PRWeek and the Brand Republic Group. Rather, marketers are needing to work collaboratively ...
29 Jul 2010
| by Alex Brownsell
Coffee Republic is rolling out a fresh visual identity and store design as it looks to broaden its...to follow in the next six months.
Coffee Republic will use lighter colours in its branding and store ...
.
Coffee Republic is the latest in a succession of coffee-shop brands to either rebrand or launch fresh ...
identity spells out Coffee Republic in a simple font on a white background. The previous logo was in white ...
18 Nov 2009
| by Amy Golding
LONDON - Coffee Republic is to revamp the image of its high-street coffee bar chain, following...-fareast-language:#0400;
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The brand has tasked design agency Conran Partners to refresh ...
of the brand. We want to reach out to a wider market and make our bars even more attractive to spend time in ...
24 Jun 2009
| by Fiona Ramsay
LONDON - Premier Foods has appointed Agency Republic to manage digital communications for Hovis...of the Hovis brand based around the proposition Hovis is for Life'. Code also worked on consumer microsites ...
30 Sep 2010
| by John Reynolds
Unilever is contemplating offloading its Chicken Tonight and Ragu sauce brands in the UK...The company acquired the Knorr-branded sauce products in 2000, following its merger with Bestfoods.
The move follows chief executive Paul Polman's decision that there is little growth left for the brands in the UK. Neither of the brands is among the company s best sellers here. The FMCG company is to retain ...
02 Feb 2010
| by Sara Kimberley
marketing budgets into social media this year, up from 14% in 2009. More on Brand Republic blogs Social media confusion and the problem with ROI Why brands still need a bit more convincing. (And a ...
-quarters of brand marketers surveyed said that social media's biggest challenge is proving it can deliver ROI, while ...
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