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LONDON - Decorating giant ICI Paints has taken on trade PR support for its flagship Dulux brand...raised on Brand Republic, join the debate in the " target="_blank">Forum here . ... for the brand. The agency is to relaunch the Dulux woodcare and Cuprinol lines under the umbrella brand ...
High street coffee chain Costa Coffee has hired Grayling to promote the brand as it takes...promote the brand's partnership with the Rainforest Alliance and its local CSR work. The Grayling team ...
Bluebird, Terence Conran s latest venture, has been called a gastrodrome or collection of food-related activities . It comprises a restaurant, cafe, food and wine store, chef shop, flower shop, outdoor fruit and veg market and private dining club - all under one roof. Bluebird has been heralded as...
High street lingerie retailer La Senza has appointed 3G Communications to raise the brand...High street lingerie retailer La Senza has appointed 3G Communications to raise the brand ... . 3G has been briefed to raise the brand s identity through high profile media coverage, initially ... that would help us create a brand identity consumers can relate to. 3G will be tasked with finding ...
ICI Paints is launching a fresh PR push for its flagship metal paints brand Hammerite ahead...awareness of the brand. Bristol-based Corixa won the work after a four-way competitive pitch, which ... of radiator enamel. Corixa will report to Hammerite and Cuprinol marketing manager Peter Hunt and brand ... and sales teams for the Hammerite and Cuprinol brands. Corixa has handled PR for Cuprinol for more than ...
Electrolux has hired Golley Slater to handle pan-European PR for its Flymo lawnmower brand, ahead...PR for the brand was previously handled in-house from offices in Brussels and Scandinavia. The company wants to boost awareness of products Flymo is less associated with, such as hedge trimmers. Golley Slater's brief will cover 19 countries. The account is headed up by Twickenham-based account ...
Retail banking giant Lloyds TSB has appointed Golin/Harris for a consumer brand-building campaign...Retail banking giant Lloyds TSB has appointed Golin/Harris for a consumer brand ... reports to Georgina Smith, Lloyds TSB s senior manager, brand communications and strategy. The brief is to build the brand s profile in the consumer lifestyle media. Lloyds TSB, which has 15 million ...
-month repositioning project for its Which? brand in the south of England. Consolidated competed against Hill...The Consumers Association has appointed Consolidated Communications to conduct a three-month repositioning project for its Which? brand in the south of England. Consolidated competed against Hill and Knowlton, Ketchum Life and Dawson Walker Communications for the account. It will work to ensure consumers ...
. Danny Rogers reports. Branding, in terms of products, has been a commonly used term for decades, but corporate branding is a relatively new phenomenon. The marketing of a company ... their own very distinct brand characters. Sachs contrasts this with McDonald s which she refers ...
,000 Ventura was launched in the 1960s under the Club 24 brand name and, as part of the Next group ... to the launch the company staged a series of 67 workshops for staff explaining the proposed change of branding ... the mysterious Brand X . The new identity was finally unveiled to staff on 6 October at Leeds Town ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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