News Brief: Californian skate brand Duffs hires Capitalize
29 Apr 2005
CONSUMER: Californian skate brand Duffs has hired Capitalize to handle its UK comms. The brand
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Barber quits Ogilvy to exploit Spurs brand
15 Apr 2005 | by Ian Hall
with better exploiting the Spurs brand in the UK and overseas and will manage all the club's commercial ...
Disney to push W.I.T.C.H. brand
18 Feb 2005 | by Ian Hall
's entertainment brand W.I.T.C.H. in the UK.
News Brief: Natural History Museum calls in Brands2Life
29 Apr 2005
CONSUMER: London's Natural History Museum has called in Brands2Life to promote Diamonds, billed
One&Only brings in specialist duo
15 Apr 2005 | by Ian Hall
Luxury holiday brand One Only Resorts has replaced Jackie Cooper PR with a brace of smaller...The Kerzner International-owned company has called in start-up outfit Mango PR to promote the brand to travel journalists. The Communication Store, meanwhile, is targeting fashion and beauty editors ... said she wanted a 'more specialist' approach to the brand's PR. JCPR was hired a year ago, replacing ...
Whitbread to overhaul restaurant PR strategy
29 Apr 2005 | by Tom Williams
Whitbread is to undertake a PR review across all its restaurant brands as it completes a five
Opinion: Leader - Embracing change is right strategy for TUI
15 Apr 2005 | by Daniel Rogers, Editor, danny.rogers@haynet.com
-leading brands....relying on high-street travel agent packages. But for a long time the big brands in the market, Thomson ...
News Brief: EasyGroup hires Hill & Knowlton Milan
29 Apr 2005
CONSUMER: EasyGroup has hired Hill Knowlton Milan to promote its easyCruises brand in Italy
News Brief: Threepipe appointed
01 Apr 2005
CONSUMER: The World Series of Poker (WSOP) has appointed Threepipe Communications to launch 20 WSOP-branded
Start-up grabs Best Western job
13 May 2005 | by Donna Werbner
Lucre won the consumer and trade account in a pitch against year-long incumbent Weber Shandwick, Cohn Wolfe, Harrison Cowley North and Brighter PR. The agency will promote Best Western as a non-profit group of 'unique' hotels to ensure consumers do not perceive the brand as a chain. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
