16 Feb 2012
| by John Owens
Brand Republic's recent Social Brands event explored how communicators can harness the power..., Brand Republic ran a Social Brands conference on 8 February.
The event gave comms professionals ...
questions on best practice and the law when using social media
- If your brand finds a great photo ...
-down procedure.
- If a consumer posts that you're the greenest brand in the market, is this OK to retweet ...
25 May 2012
| by Alan Mitchell
The role of the brand manager has changed beyond recognition; today's practitioners are more akin...times), he lays out the case for 'Brand Man' (see box, below). His memo features a prescient phrase.
Brand Man should take 'a very heavy share of individual brand responsibility', he wrote. Soon, brand ...
, as they restructured around their brands and 'brand management'. The brand manager was on his (and her) way to becoming ...
15 May 2012
| by Sarah Shearman
UK brands are 'leading the charge' in the way they use Twitter's ad products, according to Tony...More than 140 brands, many from the FMCG sector, have invested in advertising on Twitter since ...
the launch of Twitter s UK office, Wang said UK brands are using its products, which include Promoted Tweets ...
benchmarked internally, he said, referring to campaigns by brands such as O2, Starbucks and Cadbury.
Ones ...
28 Feb 2012
| by Ed Owen
the Deppwater Horizon disaster, BP's brand image was found to have improved from its association with the 2012 ...
08 Feb 2012
| by Helen Edwards
The International Olympic Committee's draconian policy toward corporate branding in Olympic venues..., there will be no corporate branding.
In the specially commissioned complex at Stratford, this has been straightforward ...
, which include Wembley, Lord's, Old Trafford and Brands Hatch.
So specialists have been contracted to audit these venues and identify where brand marks are now, in preparation for their removal later ...
22 May 2012
| by Daniel Farey-Jones
valuable global brands, while UK brands including Tesco and O2 have slipped down the table....The eight UK brands in last year's BrandZ top 100 lost 10% of their collective brand value ...
global brands increased their brand value by 10%, with Apple's 19% increase to $183bn increasing its lead ...
in fifth with a value of $76.7bn.
Vodafone, the most valuable UK brand, held on to 12th place despite a ...
02 May 2012
| by Noelle McElhatton
When few brands have signed up to advertise on the 'next big thing' in social, it's tempting...Brands are just beginning to experiment with Pinterest, a site that has generated more buzz than ...
? If they are looking for a site with mass appeal other than Facebook, brands could opt for Google+, social media ...
starting with a creative idea, rather than a specific social platform, a strategy that will lead brands ...
17 May 2012
MAYBE - CELIA PRONTO, MARKETING AND ECOMMERCE DIRECTOR, FORD RETAIL GROUP
British brands ...
, most investors will not fundamentally want to change a brand's essence or positioning, but will look ...
to be reviewed to ensure cultural fit, especially where a brand has had a presence only in the UK.
Any change ...
23 May 2012
YES - MARTIN BROOKS, CHIEF EXECUTIVE, WORK CLUB
British brands are world-class digital ...
advanced fashion brand in the world and it's utterly, utterly British.'
Awards juries may or may not agree, but British brands put digital to work where it counts - growing profitable businesses ...
15 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
& Rubicam (Y&R), to develop global brand partnerships across its portfolio of media assets....'s deodorant brand Sure (known as Degree in the US and Rexona outside the UK and US).
McLennan was chairman ...
opportunity to bolster the value of our brand partnerships and I am convinced that Hamish s considerable ...
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