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Barclaycard launches music-themed campaign for Freedom launch

By Alex Brownsell, campaignlive.co.uk 19 March 10, 12:40

Express and npower. Other brands participating include LA Fitness, Yo! Sushi, Goldsmiths, Nationwide ...

Omid Djalili hijacks a bank in new Moneysupermarket.com ad

By Matt Williams, campaignlive.co.uk 19 March 10, 12:00

" campaign, which has been MCBD's first work for the brand since winning the 17 million business ...

Dr Oetker launches £2.5m ad campaign

By John Reynolds, campaignlive.co.uk 19 March 10, 11:30

LONDON - Dr Oetker, the German-based frozen food brand, is investing in a £2.5m advertising push ... The push comes as rival brand Goodfellas ramps up its activity with the repositioning of its frozen food portfolio as master brands, as it looks to lure new customers. The Dr Oetker campaign is looking to raise awareness of its Ristorante and new Quattro Formaggi pizzas, priced at 2.59. The brand ...

Viral View: Switching screens - when will video advertising go mobile?

By Jimmy Maymann, campaignlive.co.uk 19 March 10, 10:00

, making the brand message relevant and valuable for the consumer. It is important to acknowledge the fact ... voluntarily engage with branded content. But it seems reasonable to argue that mobile internet will follow ... mover In technological terms, the step from PC to mobile is not that big for branded content videos ...

Lipton Ice Tea unveils Hugh Jackman global ad

By Joe Thomas, campaignlive.co.uk 19 March 10, 08:00

. The activity is the first by Jackman on the brand, as part of a three year partnership with Lipton Ice Tea ... taking a break and drinking the soft drink brand. Jason Green, chief marketing officer of Lipton Ice ... marketing for the brand. Pepsi Lipton International is a joint venture between PepsiCo and Unilever. Ice ...

Clinique courts agencies for global digital campaign

By Staff, campaignlive.co.uk 18 March 10, 02:05

campaign that not only increases brand awareness, but also drives consumer engagement, while creating a new ... , Lancome, Boss, LAB Series, and the mass market L'Oreal Men Expert, Gillette, Nivea For Men and No7 brands ...

Island of Inishturkbeg in digital agency search

By Noel Bussey, campaignlive.co.uk 18 March 10, 12:52

, is looking for a digital agency to handle the launch of its brand. ... build the brand. The pitch, which is being handled by Oystercatchers, will take place over the next ... brands around, and we'll all enjoy a lungful of life while we're at it." ...

Walker Media wins Kettle Foods account

By Ian Darby, campaignlive.co.uk 18 March 10, 10:50

LONDON - Kettle Foods, the owner of the Kettle Chips brand, has appointed Walker Media to handle ... made it the leading premium potato chip brand in the UK. Andrew Slamin, the marketing director ... with the rigour and experience to help us drive sales and attract new con sumers to the brand. Walker Media ...

CHI wins £18m Samsung UK brief

By Sara Kimberley, campaignlive.co.uk 18 March 10, 08:00

this year. The company hopes to move into the brand-building space previously occupied by Sony's Bravia TV campaigns, created by Fallon. The agency will also work on projects for the brand's mobile division, which ... and Leo Burnett. CHI's first UK work for the brand will be the electronics manufacturer's biggest ...

Virgin Games calls UK creative review

By Matt Williams, campaignlive.co.uk 18 March 10, 08:00

The successful shop will be responsible for helping to relaunch the Virgin Games brand, in an effort to help it gain greater market share. Virgin Games does not have a retained ad agency. It previously used Lean Mean Fighting Machine for digital work, but parted company with the agency at the end ...