01 Mar 2002
| by Diane Perlman, Marketing & Branding Consultant
A brand is more than a product, a logo or an identity - it is a promise, and key to this promise..., the focus of trust has begun to shift from the process of transacting online to the actual brand itself. The issue affects newer online brands and existing offline brands alike. Interestingly, well-known and trusted offline brands are generally considered more trustworthy than well-known online brands ...
14 Dec 2005
| by Natasha Coverdale, senior designer, Love Branding
giants. Its bold, shiny, orange brand identity teamed with a glittering, well-styled window display...Its brand confidence is on a par with nearby contemporaries and will attract any fashion-conscious shopper.
Consumers are drawn into the store by a catwalk of inspiring mannequins that exude the brand ...
to the ticketing and product finishing, all creating a sense that this is a brand that listens, understands ...
27 Oct 2004
| by Douglas James, Creative director, Love Branding
brand.
Diesel first caused a stir in Covent Garden when it opened the quirky store in 1996. Eight ...
28 Jun 2006
| by Douglas James, Creative director, Love Branding
Next at Oxford Circus has had a refit - and it is definitely evolution,
rather than revolution. The new fascia creates a brand texture based on
the 'X' in an attempt to inject some life into this fading high-street
giant. The texture is used in dark blue on the light boxes, on top of a
blue background ...
19 Apr 2006
| by Doug James, Creative director, Love Branding
there with its competitors New Look, Primark and Select. But if a brand
is going to emulate, it has to do ...
25 Jan 2006
| by Doug James Creative director Love Branding
Office's flagship shoe store has swapped its yellow-based colour palette for an impressive glossy black exterior. It neatly frames the window display and guides us clearly toward the entrance.
28 Feb 2007
| by Ian Humphrey, Head of on-screen design, Turquoise Branding
When I think of channel branding, BBC Two immediately springs to mind. It has always seemed to set
18 Oct 2006
| by Edwina Campbell, Marketing and business development director, G2
Branding & Design
Cor blimey, I fancy a cuppa ... but oh, the shame of walking back from the kitchen without having offered colleagues a little something. You might get lucky, but more often than not the whole studio is thirsty. And how to remember every combination?
31 Jul 1997
| by JULIAN LEE
Strong branding has become the most important factor in marketing
financial services, according...Strong branding has become the most important factor in marketing
financial services, according to a Datamonitor report. A survey found
that 60% of respondents from banks, 75% from building societies and 94%
from insurers said branding was the only sustainable competitive
advantage ...
11 Sep 1997
| by KEN GOFTON
to position its Mulipa baby foods range as a
premium brand....Nutricia has appointed Hamilton Wright to co-ordinate a direct
marketing campaign designed to position its Mulipa baby foods range as a
premium brand.
...
