04 May 2012
| by Daniel Farey-Jones
WPP has won out against BBDO in a global advertising and branding pitch for the Bank of America...The team will handle Bank of America's overall brand positioning, as well as branding ...
s brand agency Brand Union already handled some work for the client.
Hill Holiday has retained ...
both the progress we ve made as well as the value of our brand and our company to all of our ...
18 May 2012
| by Sarah Shearman
Mobile is set to be the "biggest branding product on the planet", but advertising on it can prove a...' and 'How brands are making the most of mobile'.
In contrast to other media, such as TV or radio which ...
made it a "special place, demanding special care". "If brands are not to be resented in this highly ...
and invest so much of myself in this device, I don't want it hijacked. Brands can join in, but not invade ...
17 May 2012
| by Gavin Crouch, JWT London
Brands struggling to activate sales in-store should welcome the latest mobile innovations.... But using mobile to activate sales of brands in-store is a much harder nut to crack. As things stand, this represents a huge wasted opportunity for brands.
So far, the answer for brands seems to be largely through social media - Facebook, Twitter and YouTube in particular. Social media has helped FMCG brands to have ...
15 May 2012
| by Heather McCarthy
The majority of British consumers perceive store brands to be the same as or better than national...In recent years, store brands have been doing battle with national brands to win over consumers ...
consumers have perceived store brands to be the same as or better than national brands on all attributes ...
brands became the popular choice for shoppers, not only due to their cut prices, but because across ...
03 May 2012
| by Kim Benjamin
The classic clothes brand is in administration and has closed its UK factory....of 24m in 2008, the brand has struggled to recapture its glory days, despite owner Harold Tillman ...
, and it has since closed its Corby factory. The brand has three stores and 16 concessions in the UK ...
the global brand rights to YGM Trading, too, and Alan Lewis, owner of another British classic, the overcoat ...
17 May 2012
| by Kim Benjamin
The luxury mobile handset brand is being sold by its parent company, Nokia....handset.
The brand has relied on exclusivity to push sales, with partnerships with big names ...
,000 - The number of units sold since 2002
120 - branded stores in 70 countries
Source: Vertu
ANDREW ...
contracts in Vertu-branded retailers and jewellers, and delivered in lavish boxes, with additional services ...
24 May 2012
| by Kim Benjamin
The brand invested in its first major European marketing campaign last month, writes Kim Benjamin....m of this came from outside the US.
To grow brand awareness internationally, Under Armour ...
campaign across the UK, France, Germany, Austria and Switzerland. It also announced plans to air a branded-content series on MTV, entitled New Battles, New Armour.
In addition, the brand recently struck a five ...
10 May 2012
| by Kim Benjamin
-up television. This was to be one of YouView's key differentiating features. So how can the brand boost its ...
)
YouView is a clear example of a name, not a brand. A name doesn't become a brand until consumers ...
24 May 2012
Should advertisers focus more on weekend press, Alasdair Reid wonders.
03 May 2012
| by Anne Cassidy
Liam Gallagher's fashion brand Pretty Green has hired the creative agency Holler to handle its...Holler will be responsible for expanding the brand by repositioning it in the market, with the aim ...
Group, will act as Pretty Green's lead shop alongside Neighbour, the branding and design specialist.
Holler will lead below-the-line digital communications for the brand as well as deal with strategy ...
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