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of Cadbury Popcorn, four years after it sold its Butterkist popcorn brand.
to engage with consumers for brands such as Simple, Nexxus haircare, and Bertolli frozen food. Deodorant brand Sure recently became the global sponsor for News Corp's 'Touch', a new television drama ... . The move by Unilever indicates the brand's increasing demand for professional content on sites ...
EdenCancan has been chosen by the menswear brand Duchamp to promote the brand and its new design...The move follows project work by the agency for the brand earlier this month around the promotion of a pop-up shop in Regent Street. It also follows the recent appointment to the fashion brand ... not be associated with the brand to expand its fashion appeal. Nick Ede, creative director of EdenCancan, said ...
brand between them that had helped the monarchy embrace modernity . These efforts were further ...
represent a huge opportunity for brands to engage with consumers. The question for brands is how they can ... users regularly interact with their tablet while watching TV, which is good news for brands. Nielsen statistics show that effective dual-screening makes brand recall 1.7 times more effective than TV advertising ...
The ad, created by Karmarama, features established brand character 'Joe', played by stand-up comedian, Craig Murray, walking across Ilkley Moor in Yorkshire, delivering a manifesto about the quality and pricing of Plusnet's broadband. The ending shows a huge dog painted on the side of a hill ...
and brands must also follow through on this. We need a privacy by design approach that will empower people ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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