15 Dec 1995
| by WINSTON FLETCHER
Why do funny ads work for beer brands but not for, say, cleaning goods?
Winston Fletcher revises...Why do funny ads work for beer brands but not for, say, cleaning goods?
Winston Fletcher revises his view of the truism that wit is a panacea
for a weak campaign
Do humorous ads really sell ...
built by humorous, sometimes very
funny, advertising.
Does that mean humour can sell any brand ...
15 Dec 1995
| by JOHN OWEN
John Owen examines how the subversive soft-drink brand Tango is very
much in tune with Internet...John Owen examines how the subversive soft-drink brand Tango is very
much in tune with Internet users
If you were asked to come up with five brands which cry out for an
Internet site, the chances are Tango would be one of them.
As a young, daring brand, with a reputation for subversive ...
15 Dec 1995
| by KAREN YATES
-secret meetings to discuss the fate of its prestigious
Rennie brand....Roche Consumer Healthcare has been talking to three London agencies in a
series of top-secret meetings to discuss the fate of its prestigious
Rennie brand.
Bates Dorland, the main roster ...
.
It is not yet clear whether just Rennie, or the whole stable of brands -
worth around pounds 8 million ...
15 Dec 1995
| by CAROLINE MARSHALL
beer, Arrol s 80, in the first ever campaign
for the brand....Saatchi and Saatchi has unveiled its debut work for Carlsberg-Tetley s
new extra-strength bottled beer, Arrol s 80, in the first ever campaign
for the brand.
Three 48-sheet posters have ...
, the strength of the bottled brand has been increased to 4.7
per cent alcohol by volume.
Client ...
15 Dec 1995
| by KAREN YATES
mineral water brand to put the advertising on
test against the equivalent created in France by Euro RSCG....mineral water brand to put the advertising on
test against the equivalent created in France by Euro RSCG ...
, which distributes Evian mineral
water and its sister brand, Volvic, in the UK.
It also follows ...
of its brands were streamlined into
separate networks.
The Evian pan-European business shifted ...
15 Dec 1995
| by OUR PARLIAMENTARY CORRESPONDENT
specialising
in HIV work may run the risk of branding the disease a gay plague ,
with no relevance ...
15 Dec 1995
| by CLAIRE BEALE
. There will be a new branding campaign and a
different programming strategy. Our relationship with the Media ...
15 Dec 1995
| by STEFANO HATFIELD
yobbish ads...WMGO
ousts Chris Woollams; he hits back, branding former colleagues
mice ...Carlton ...
15 Dec 1995
| by HARRIET GREEN
million, full-service worldwide account.
ICI Paints, which owns the Dulux brand, kicked off ...
to the account, the Slough-based ICI Paints
is planning to launch Dulux as a global brand next year. It is
understood to be keen to appoint an agency network to act as a brand
guardian , which may see the famous ...
15 Dec 1995
many of GUS s brands, and apparently be responisble for short-term
buying.
Mel Ives, group ...
. It s something of a puzzle to me why GUS has
appointed it, he said.
GUS brands include Family Album ...
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