NEWS: Cowan Kemsley nets Bellway Homes branding account
12 Jan 1995
, but Geoff O Connell, its marketing director, wants the new brand advertising to transcend the mundane ...
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BELOW-THE-LINE: Tesco checks out its corporate branding
14 Dec 1995 | by JULIAN LEE
as a pile it high, sell it cheap retailer behind it. For modern shoppers the Tesco brand now ... to fully reflect that. And a gallery of disparate brand logos has emerged since the supermarket chain ... the corporate branding. First, RPA trawled the competition looking at how other companies convey ...
NEWS: Booth Lockett hires Mustoes to develop branding ads drive
08 Dec 1995
Booth Lockett Makin, the media independent, has appointed Mustoe Merriman Herring Levy to create an ad campaign promoting its services to the advertising and client communities.
SUPPLEMENT: EUROPEAN BRANDS; Born again brands
01 Dec 1995 | by ALASDAIR REID
As the rising cost of launching global brands becomes restrictive, companies are rejuvenating old...As the rising cost of launching global brands becomes restrictive, companies are rejuvenating old consumer favourites. Alasdair Reid reports All brands need rejuvenating from time to time. It s never an easy task, but where pan-European brands are concerned it can be a very painful process ...
CAMPAIGN CRAFT: Tutssels plans to plug gap in market for imaginative endlines in commercials
01 Dec 1995
A brand and corporate design consultancy has set up a unit specialising in creating on...A brand and corporate design consultancy has set up a unit specialising in creating on-screen branding for the end sequences of TV commercials. Tutssels, the three-year-old sister company of the TV ident specialist, Lambie-Nairn, claims there is a gap in the market for talented creatives ...
THIS WEEK: Facia to overhaul brands
08 Dec 1995 | by JULIAN LEE
of its portfolio of brands with the relaunch of luggage chain Salisburys....-awaited overhaul of its portfolio of brands with the relaunch of luggage chain Salisburys. The 175-strong ... for a womenswear brand. Industry eyes are firmly fixed on Facia to see what it will do with some of the weaker brands in the portfolio, which has a total sales of over pounds 250m ...
NEWS: Vodafone in pounds 10m hunt for new shop
12 Jan 1995 | by EMMA HALL
million branding campaign planned for the spring....million branding campaign planned for the spring. BMP DDB Needham and Duckworth Finn Grubb Waters ... for the branding business. Vodafone, which became the UK s first mobile phone network when it launched ... -profile new consumer branding campaign and make use of a twofold budget increase. Vodafone s other ...
TELEMARKETING: Does telemarketing build brands?
10 Nov 1995 | by CAROLINE MARSHALL
Marshall plots the rise and rise of telemarketing as a tool for brand building...Marshall plots the rise and rise of telemarketing as a tool for brand building For some ... the inalienable position of traditional TV ads as the only brand builder in the face of such stalwart ... intrinsic ability as a brand builder? Well, yes. However, few want to argue this point for they do not see ...
SUPPLEMENT: EUROPEAN BRANDS; Out to relaunch
01 Dec 1995 | by ANNE-MARIE CRAWFORD
How do you breathe new life into an established brand? Anne-Marie Crawford considers the rebirth...How do you breathe new life into an established brand? Anne-Marie Crawford considers ... the channel that fitted that profile, Krautscheid says. Building on the new brand platform, Motorola ... as a hip youth product, the brand is still valued by its business-user clients. Polaroid ...
THIS WEEK: Cunard unveils branded goods
23 Nov 1995
Cunard is to develop a range of QEII-branded luxury goods for sale on board, as part of a strategy...Cunard is to develop a range of QEII-branded luxury goods for sale on board, as part of a ... . The spin-off venture may extend beyond the QEII to other ships in the line, with each range brand ... year s abortive attempt to split the fleet into three brands - QEII, Crown and Royal Viking ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
