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Strong branding has become the most important factor in marketing financial services, according...Strong branding has become the most important factor in marketing financial services, according to a Datamonitor report. A survey found that 60% of respondents from banks, 75% from building societies and 94% from insurers said branding was the only sustainable competitive advantage ...
to position its Mulipa baby foods range as a premium brand....Nutricia has appointed Hamilton Wright to co-ordinate a direct marketing campaign designed to position its Mulipa baby foods range as a premium brand. ...
restructured its marketing department to improve the focus behind its core namesake brands....restructured its marketing department to improve the focus behind its core namesake brands ... was divided according to brand strength, with one team working on high-strength spirit brands such as Bacardi, another on mid-strength brands such as Martini Vermouth and a third on low-proof mixed spirit ...
The British Council has appointed its first director of corporate brand development in preparation...The British Council has appointed its first director of corporate brand development in preparation for a major rebranding. Johnnie Seidler, account director with corporate identity ... remit is to develop all aspects of the brand including corporate identity, customer care, building ...
manager, Simon Oldfield, for the position of brand communication director. He will work in its newly...marketing manager, Simon Oldfield, for the position of brand communication director. He will work in its newly created joint marketing team, charged with promoting the Hilton brand globally. Oldfield ... , who will oversee the launch of a joint Hilton logo and brand-building campaign next year ...
Delta Air Lines has unveiled its first global branding campaign since hiring Saatchi & Saatchi...Delta Air Lines has unveiled its first global branding campaign since hiring Saatchi fun , according to one child, to Rebecca from a soldier who is missing his girlfriend. The scraps of paper are gathered by an air hostess, who places each one on a seat of a Delta Air Lines plane ...
Britannia Building Society has hired Cowan Kemsley Taylor to create a branding campaign after a...Britannia Building Society has hired Cowan Kemsley Taylor to create a branding campaign after a competitive pitch against Mustoe Merriman Herring Levy. CKT s brief is to focus on Britannia ... a distinct brand identity as a mutual financial services company. The flotation of many building ...
Whitbread Hotels has appointed a new marketing director to head up its budget hotel brand Travel...Whitbread Hotels has appointed a new marketing director to head up its budget hotel brand Travel Inns, ahead of the chain s first brand building push next year. Guy Parsons, 34, joins from ... the 190-strong chain s first brand-building campaign through recently appointed agency, Holder Henry ...
Ammirati Puris Lintas launches a brand-building print campaign for NatWest this week which aims...Ammirati Puris Lintas launches a brand-building print campaign for NatWest this week which aims ... -and-white photos depicting people in real-life situations. The campaign aims to highlight the brand s suitability ... of brand communications, said: Historically, we have used print media on a product-by-product basis ...
Bluebird, Terence Conran s latest venture, has been called a gastrodrome or collection of food-related activities . It comprises a restaurant, cafe, food and wine store, chef shop, flower shop, outdoor fruit and veg market and private dining club - all under one roof. Bluebird has been heralded as...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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