Click 
to remove filters
Food producer Baxters is spending pounds 6.5m over the next four months on an integrated TV, radio, press and poster campaign to support its range of soups, chutneys, jams and sauces. The campaign, through Edinburgh-based The Union, introduces a new slogan, Baxters - We ve Got a Name for It .
The Guardian is launching its first branding campaign for four years, created by newly appointed...The Guardian is launching its first branding campaign for four years, created by newly appointed agency Partners BDDH. A 96-sheet poster campaign breaks next week, followed by national TV and press ads at the end of September. The campaign aims to emphasise The Guardian s differences from ...
Nissan Europe is introducing a new brand philosophy to consumers this month in its first branding...Nissan Europe is introducing a new brand philosophy to consumers this month in its first branding brochure to target potential customers directly. The brochure, which launches in seven different European countries, stems from a recent overhaul of brand strategy by Nissan s regional ...
US toy firm Fisher-Price is turning to brand-building for the first time to attract a new...US toy firm Fisher-Price is turning to brand-building for the first time to attract a new generation of parents and children to its toy range. The company will no longer advertise individual products. Instead, ads will feature a range of toys under the new strapline It s a great age ...
Legal & General is reviewing its entire approach to marketing communications to create a consistent image across its individual business operations.
Compaq is launching its first worldwide branding campaign to announce its acquisition of Digital...Compaq is launching its first worldwide branding campaign to announce its acquisition of Digital, which was approved by shareholders last week. The multi-million-pound campaign features work ... -themed campaigns. TV ads are planned for the autumn. A worldwide branding concept has been a desire ...
campaign, reflecting the growing need for branding among train operators....Great North Eastern Railway (GNER) is looking for an advertising agency to create its first TV campaign, reflecting the growing need for branding among train operators. Lorraine Flower, sales and marketing director, said the company s advertising would increase from its present spend of around pounds ...
Faced with the temptation to cash in, Michael Owen s marketing advisors deserve credit for their efforts to preserve their client s integrity and credibility. By turning down most of the endorsement and sponsorship opportunities that have come the boy wonder s way, they are ensuring that there is minimal...
of its name across its large portfolio of grocery brands. The venture is thought to be the first time...of its name across its large portfolio of grocery brands. The venture is thought to be the first time that a company has chosen to draw consumer attention to the links between its brands via point ... , is consulting a number of agencies to develop a multi-brand promotional strategy across different sectors ...
Virgin aims to put some fizz into its flat cola sales by redesigning the product for the first time since its launch four years ago. The new look highlights the Virgin branding with a ... shelves as the brand reasserts its ambitious launch proposition: to replace Pepsi as the number two cola ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
