Click 
to remove filters
Coca-Cola has redesigned its Lilt brand using a 3-D design. The new look, by FLB, aims to make...Coca-Cola has redesigned its Lilt brand using a 3-D design. The new look, by FLB, aims to make the brand stand out better on shelves while portraying a laid-back attitude. A TV campaign, featuring a new execution of the Lilt Ladies, breaks in coming months. ...
Guardian Newspapers is setting up a brand research unit as part of a restructure of its marketing ... interests, This is likely to encompass securing commercial tie-ups for the group’s web brands. In other moves, The Guardian’s marketing executive Karen Byrne has been named brand manager on the paper while ...
brands in this new world, against this new target, has changed....our brands in this new world, against this new target, has changed. Consumers, capable ... marketers what they expect from a brand. Armed with this knowledge, the marketer might skilfully execute ... and fail to meet consumers higher judgment criteria. We ask consumers to be excited by our brands ...
-Martini decided to resume links with motor racing to reposition the Martini brand in the eyes of male consumers ... deal will see it push the Martini brand through the Ford Focus car driven by former world champion ...
- Excite is extending its TV branding campaign into the Internet, radio and posters, continuing its...- Excite is extending its TV branding campaign into the Internet, radio and posters, continuing ... racing driver or a rock star. Developed by marketing consultancy, Branded, the competition s prizes ... is displayed on the front page as well as the colour and layout of the page. An online branding campaign ...
- Excite is extending its TV branding campaign into the Internet, radio and posters, continuing its...- Excite is extending its TV branding campaign into the Internet, radio and posters, continuing ... racing driver or a rock star. Developed by marketing consultancy, Branded, the competition s prizes ... is displayed on the front page as well as the colour and layout of the page. An online branding campaign ...
Airtours looks unlikely to embark on its long-awaited pounds 10 million brand-building campaign...Airtours looks unlikely to embark on its long-awaited pounds 10 million brand-building campaign ... to run what was described at the time as a big brand-building campaign, the agency has not unveiled any ... of a brand advertising campaign. Instead, Airtours said, the company would use the small ...
to ensuring consistent marketing strategies across its portfolio of global brands....Diageo is recruiting top marketers from its four divisions to form a new unit dedicated to ensuring consistent marketing strategies across its portfolio of global brands. The Diageo ... statement this week warned profits will be below last year s, which could lead to the axing of brands. ...
A frog and a harassed mother feature in ScottishPower s first major branding campaign, an pounds 8...A frog and a harassed mother feature in ScottishPower s first major branding campaign, an pounds 8 million advertising blitz created by Bartle Bogle Hegarty. The ads are designed to raise the profile of the utility, which is headquartered in Scotland, but has expanded so aggressively since ...
The UK arm of internet bookseller Amazon has appointed HHCL & Partners to handle its advertising account.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
