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Branding innovation...Branding innovation The drive to find new spaces to carry promotional media messages ... with this special Fila-branded bubble-making mixture freebie, which allows the club s fans to live out ... targeted by big brand names such as Nike, Calvin Klein and Kellogg s Pop Tarts, with cover-branded school ...
The art of branding...The art of branding The relationship between art and commerce is becoming less a battle between good and evil and more of a love affair. Nobody knows this better than the art world s own Midas, Damien Hirst. He has recently created this limited edition cigarette packet for Camel, which is only ...
Despite the proliferation of books on the subject of branding, it seems that in the real world a...Branding has its share of both, but as Gad says himself it offers something most brand books don't -- a ... and activities, can be used to create a "Brand Code", a powerful tool for driving the company forward in areas such as product line extensions and acquisitions as well as marketing. Gad's boldest claim is that your brand ...
Zurich launches the first stage of its pounds 10m UK branding drive this week with a poster...Zurich launches the first stage of its pounds 10m UK branding drive this week with a poster campaign promoting its general insurance business. In a move to establish itself as a household name and take on the UK s established players, the Swiss insurance company will place 1500 posters on road ...
The Royal Mail has named Sarah Larvor as its new head of branding. She took over this week from...LONDON (Brand Republic) – The Royal Mail has named Sarah Larvor as its new head of branding. She ... ’s brand consistently across all sectors and markets. “In the increasingly competitive and regulated environment into which we are moving, protecting and growing the value of our brand will become more and more ...
s business. The case was dismissed last August when HFC failed to prove that the brands ...
as it prepares to hive off its consumer brand to NTL and concentrate on promoting itself as a global business...failed to brand its local cable companies consistently enough to provide strong competition ... . The win is good news for Rapier, which was responsible for launching Cable consumer brand to the UK ... , will concentrate on building its business brand worldwide. Its parent company owns cable interests in Australia ...
-based Observer AB, whose Observer Media Intelligence brand operates in nine European countries and is Europe ... of the brand recognition that had built up in this over the years. BMB Reputation Managers was appointed ...
-based digital branding specialist Tonic 360....LONDON (Brand Republic) – Advertising agency J Walter Thompson, part of the WPP Group, is set to buy San Francisco-based digital branding specialist Tonic 360. The deal, which is expected to be announced today, comes after the two companies joined up to win the 100m Sun Microsystems account ...
- Cable & Wireless is set to launch a global branding campaign and has entered into talks with a
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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