05 Apr 2001
WPP Group has bought 77% of French branding agency CB Associes and may buy the remaining 23%....LONDON (Brand Republic) - WPP Group has bought 77% of French branding agency CB Associes and may buy the remaining 23%.
With offices in Paris and Stuttgart, CBA specialises in package and retail ...
and WPP’s branding and identity agencies.
...
02 Aug 2001
| by ALEXANDRA JARDINE
Capital Radio
Advertising, will act as an aural branding consultancy service. It is
aimed at clients ...
at the theory of
sonic branding. Clients want a brand or piece of music they can own -
for example ...
14 Feb 2001
Author and management guru Edward de Bono is launching a branding and communications consultancy...LONDON (Brand Republic) - Author and management guru Edward de Bono is launching a branding and communications consultancy in partnership with a team of accountants, advertising and public relations executives ...
will provide the branding ideas and PR company Shine Communications will handle public relations.
www ...
26 Oct 2001
No-one is quite sure how much the brand consultancy business is worth in the UK - although...industry grew out of commercial art in the 60s, the brand consultant/consultancy is the 90s equivalent phenomenon.
But how best to define a brand consultancy when pitch lists can include
companies ...
consulting and the
internet?
According to Jon Gold, the commercial director of branding consultancy
c ...
01 Jun 2001
and its branding consultancy arm to an unnamed buyer, almost two months after its US parent filed...market. The branding consultancy has also been sold, according to reports, but the company has not yet ...
09 Mar 2001
| by EMMA HALL
Strawberry Frog has been appointed by Sprint, the US telecoms giant, to launch the brand outside...Strawberry Frog has been appointed by Sprint, the US telecoms giant, to launch the brand outside ...
of Strawberry Frog, said: Sprint is a strong brand in the US. We will help the company to build a compelling brand image in Europe and Asia based on its cutting-edge technology and reputation for strong service ...
12 Feb 2001
The Co-operative Movement has pledged to develop a new national brand as part of a radical shake...The Co-operative Movement has pledged to develop a new national brand as part of a radical shake ...
.
Apart from a brand revamp, the movement will also diversify into new sectors where its community values ...
using the Co-op brand.
In addition to its supermarket and funeral businesses, the Co-op still ...
12 Feb 2001
The Co-operative Movement has pledged to develop a new national brand as part of a radical shake...The Co-operative Movement has pledged to develop a new national brand as part of a radical shake ...
.
Apart from a brand revamp, the movement will also diversify into new sectors where its community values ...
using the Co-op brand.
In addition to its supermarket and funeral businesses, the Co-op still ...
27 Jul 2001
| by CAMILLA PALMER
AMD Group has hired Mark Piper to set up an online brand
consultancy arm to run alongside its advertising agency and offline
branding division, In Real Life.
Piper, formerly a strategic partner ...
.
The new division will be called AMD Brand Exploration, and will
specialise in the brand development ...
06 Jul 2001
| by JEREMY WHITE
Lowe Lintas has launched the first TV branding campaign for
Vauxhall Motors since it dumped Griff Rhys-Jones from its advertising in
April.
The executions take a new direction and aim ...
brand
as well as on the consumer benefits of our products. I'm convinced this
fresh approach ...