Click 
to remove filters
Get with the programme branding...TODAY, brands are an integrated part of everyday life. Wherever we look ... the highest number of people, is television. A 30-second commercial or branding sequence can leave us with a ... , it is important that brands work on the screen on all levels. With more than a hundred new European ...
Environments must be shaped to create a clear communication of a brand's values....Opportunities for misinterpretation are rife when translating a brand into a three ... fide chains. Pringle can claim more success, as can Guinness, with its on-brand, architecturally ... Prix in Marketing's Brand Design Awards 2003. All in all, if you are a product, it is seen as a good ...
For consumers in China, the meaning of a car's brand can be as important as tangible performance..., such as brand leadership and an aura of success, than on practical matters, such as fuel efficiency ... the Chinese market wants and associating those qualities with their brands. The take-away Carmakers should cultivate strong, emotional associations with their brands and help strengthen their dealers' sales ...
I've been waiting for Abbey National to update its brand for so long I'd almost given up hope...: the challenge is to keep the brand this fresh and sharp in the long term. All too often a brand loses its impact when new sub-brands, product extensions and design ideas (not to mention marketing managers) creep ...
of Tennent's lager couldn't be timelier. And I suspect that any aspiring brand in the beer sector, especially...-occupied with targeting consumers who don't drink beer: women. So it's good to see an old familiar brand hauling itself into the 21st century. The Tennent's brand has always been tough and strong. But it has never been ... of style. Tennent's has come a long way because the whole psyche behind the brand has changed, too ...
How are you? Como estas? Wie geht's? Vodafone has succeeded in creating a truly global brand
to the door of corporate ID specialists with pockets full of branding budgets. Royal Mail, Arthur Andersen ... ) and IF (Halifax) had a brand and an identity to build from scratch. And then, it seemed, someone turned the tap ... , chairman of corporate identity specialist Enterprise IG Europe. "People were throwing away valuable brands ...
of arrogance. "We're going to do it our way and see what happens," he said. Of course, many US brands have ... into the national provenance that was such an intrinsic part of their brand personality. Yet the past few years ... , for example, recently streamlined its brand portfolio to focus on 22 global brands. "Companies that operate ...
for education and business. Chances are you've got one of its products on your desk right now. The brand ... element of the brand. Either way, this would be a great project. For this great brand, the possibilities ...
If the image has changed, perhaps the bottle should have been modernised too. In such a fiercely competitive sector it is dangerous to risk alienating consumers. Rather than follow brands such as Coke, Pepsi ... to modernise the brand. While I don't have a problem with the typeface, the layout of text is cluttered ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
