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updated its branding with a fresh look by Ware Anthony Rust.
as it repositions itself as a consumer brand....The firm has overhauled its vans' livery to display branding and images representing its service, such as a dripping tap and a plug socket. To support the relaunch, the brand will mount its first TV ad ... . HomeServe, which has previously provided insurance cover for customers of utilities brands including EDF ...
: the need to define the core of the brand before chasing profit....The easy brand's ever-widening extensions are driving the debate to a head, as the question of their legitimacy applies equally to the extent to which any sub-brand can stretch its core. EasyJet's founder ... , the issue is more than just brand cannibalisation. It's about the credibility to stretch and, more ...
Well aware of the wide and varied landscape for gin brands, Diageo has tasked Wieden & Kennedy...to recognise some brands wherever we are - because it guarantees quality. The challenge is to find a single ... with Charles Tanqueray, this history and heritage could form the cornerstone of the global brand. ...
Toshiba has a huge task in trying to establish a distinctive tone of voice for the brand, given...reappraisal of the Toshiba brand, which some still tend to think of as being mainly about clunky alarm clocks ...
I'd tell the brand to stick with what it does best. The gooseberry and blackcurrant smoothie of the month is delicious, the three or four staples are consistently excellent, and the brand extensions seem ... would also suggest the brand sponsors local allotments and school gardens. It can teach our kids ...
Didn't we realise the global sphere was meant to induce a sense of 'calm on the outside and warm on the inside'? Er, no. The problem with logo redesign is that it is often about papering over the cracks in a brand that has stopped standing for anything. Once, everyone knew what Barclaycard stood for. Now ...
They have roughly the same number of stores, both employ about 34,000 staff, and they share a 'jack of all trades' positioning. The key difference, of course, is that Woolworths has gone under whereas Argos has not. Consolidating its value proposition by buying the Bush and Alba brands is a ...
Oh dear, this campaign is desperate. I get the logic behind it - a bit of nostalgia when the world's going pear-shaped.
I have seen four TV commercials and a couple of virals from the new Levi's 501s global campaign and I like them.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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