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After much hoo-ha, Barclays has launched its new brand work. The campaign features safes...itself in the foot when firing off a new brand campaign. It cut branches when it claimed to be 'big ... multibillion-pound tax-avoidance scheme. You can accuse Barclays of many things, but brand inconsistency ...
Like many brands before it, Primark has come under the microscope and had its back ... conditions. But people want the information so they can make their own choice. Brands that pretend ... in the banking sector means that consumers are sick of fat-cat brands focused on their own profits. Retailers ...
of confidence.' He has a point. This is brand building.QQ] Brand building is one of the most successful routes ... . Brands investing in a downturn invariably resurface stronger when the skies brighten. I would even argue that it pays off during the merely cloudy times as well. A strong brand gives consumers confidence and belief ...
dependent on the web and happy to accept occasional limitations. Does any of this matter to the brand? Yes ... continue to depend on it like web-based water. This brilliant brand gets stronger with every view and every ...
Aviva is an odd name. More like a small car. Or, a beauty spa. Sorry, that's Aveda. In fact it's the new name for Norwich Union.
Victoria Beckham is refreshing the branding for her denim, dresses and glasses collections. SVI
called Teamspirit Brand offering clients specialist brand advice, including brand audits and consultancy...Nick Portet will head the new business as managing director, reporting to Jo Parker, chief executive of Teamspirit. Portet joins Teamspirit from brand communications agency Wechsler where he worked as managing director. His clients included JP Morgan Asset Management, Scottish Widows Investment Partnership ...
LONDON - Hitachi Europe is pushing its environmental credentials in a new European brand campaign...was an understated approach' to strengthening the Hitachi brand. The TV campaign will be followed up with a print ...
LONDON - The Rugby Football Union (RFU) has unveiled an Electric Ball logo for the rebranded Rugby Union National Division One.
Family Investments, the UK's biggest Child Trust Fund provider, is launching a consumer brand...The online brand, called Money for Mums, will be supported with a print and online campaign. The website will feature parental case studies and tips on how to plan for a child's financial future ... for brands such as Barclays and the Post Office. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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