Branding news brief: ITV4 branding
02 Nov 2005
ITV has unveiled the branding for its ITV4 channel. Designed by BBC Broadcast, six idents are based
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Branding talks
17 Jul 2007 | by Deborah Bonello
online and off, about brands, products and services that are candid and public, giving a new meaning to the term word of mouth . Unsurprisingly, brands are keen to get involved. Word-of-mouth marketing ... been able to communicate. For brands, products and services to be recommended in this way lends them a ...
Radio: Branding the airwaves
22 Nov 2006 | by Andy Fry
Advertiser-funded radio content is thriving as a way for brands to build more emotional consumer...spot - branded content. Revenues in this area grew by 16% in the second quarter of 2006 to £26.1m, according to trade body RadioCentre. The definition of branded content on the radio should not be confused ... , we might have a DJ name-checking a brand,' says Virgin Radio sales director Nick Hewat. 'For us ...
Branding: Design choice - Shewee
18 Jul 2007 | by Pip Crook, Head of creative services, Dynamo Marketing Communications
It ain't pretty, but boy - I mean girl - is it useful. The Shewee, a rather surgical-looking plastic funnel designed to let us ladies relieve ourselves without having to squat like a Neanderthal, was a real hit at Glastonbury and no doubt will be at other festivals, too.
Branding: Freemans in online revamp
18 Nov 2008
Home shopping brand Freemans is rebranding this month with a fresh logo and website to drive online...It's logo will now include the suffix '.com', to reflect a doubling in the brand's online sales in the past two years. Freemans will introduce the overhauled identity to customers via direct marketing. The relaunch will also be supported by a press ad campaign spanning titles including Cosmopolitan, Marie Claire ...
Branding brief: Virgin Media TV unveils branding for Virgin 1
05 Sep 2007
Virgin Media Television has unveiled the branding for its Virgin 1 entertainment channel. A bold
Branding brief: BBC design agencies
06 Jun 2007
The BBC is seeking one or more agencies for its design roster to lead the branding of idents across
Branding news brief: england appointed
23 Mar 2005
to cultural buildings in the city's civic quarter. It will work on everything from branding to outdoor signage
Branding: Planet Rock plots rebrand
21 Oct 2008
Digital radio station Planet Rock is refreshing its brand identity as part of its relaunch...The station is looking to add to its 550,000 weekly listeners through other online platforms. This follows the announcement that Channel 4 has abandoned its DAB plans, raising questions about the future of the format. The identity overhaul and website redesign will be carried out by branding agency Blacksheep ...
Editor's comment: Lights, camera, branding
14 Jul 2009 | by Lucy Barrett
should accept cash from brands....that the UK film industry would have actively formalised plans to open the doors for brands to finance films ... blatant chance to plug a product, brands probably didn't see the value either. Now all this is set to change with the UK Film Council drawing up plans to create a department to bring filmmakers and brands ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
