NOP selects Kaizo to step up comms work
28 Mar 2003
awareness of its brand....of the NOP brand. He would not disclose details of either the length of the contract or the fee involved ...
Search results for Branding
Search filters:
By Channel
-
Market Research
Click 
to remove filters
Add Search Filters:
By Publication
- PR Week UK (5)
Editorial: Brand value league proves PR's worth
05 Aug 2005 | by Daniel Rogers, Editor, danny.rogers@haynet.com
Since PRWeek last hit the streets, the annual league table of the world's biggest brands has been...Although a little limited, in that (for various reasons) it does not include brands such as Mars ... brands Levi's, Prada and Armani. As our analysis this week reveals (page 14), Interbrand's calculation of brand value is based largely on financial data and projected earnings from analysts. Critically, however ...
Opinion: Awareness of ethics means CR needs PR
02 Dec 2005 | by Kate Nicholas, kate.nicholas@haynet.com
the idea that you are what you buy; that your choice of brand conveys something about your own values. So increasing consumer concern about the ethics of brand owners is almost inevitable. What has taken some ... conference in the UK to focus on communicating ethical values and branding, during which it was suggested ...
Market Research: Pick of the polls
03 Dec 2004 | by Mary Cowlett
genuine brand values and provide journalists and the public with insights that are truly enlightening ... Fashion brand Footie Chick divulged that asking for sex or sexual attention was the most annoying thing a ...
News Analysis: PR middlemen face changing role
22 Oct 2004
Lancaster Euro RSCG brand managing director Jonathan Sanchez doubts how easy it is to differentiate between ... large agency with a recognised brand, she says WS does not need matchmakers to get it onto pitch ...
Additional Information
Campaign Jobs
- Account Manager Purple Consultancy £25000 - £32000 per annum, London
- Marketing Manager Flashbay Ltd £45,000 plus bonuses, London
- Artworker - Junior Major Players £16000 - £18000 per annum, London
- Account Director Purple Consultancy £40000 - £50000 per annum, London
- Senior Communications Officer General Osteopathic Council £31,600 - 12 month contract, London
Most viewed
Most commented
Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
