Helen Edwards on Branding: Be careful what you wish for
26 Jan 2011
The Co-op may rue its latest ad's focus on freeing up time to do more enjoyable things than shopping.
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Kosovo Government 'nation branding' by BBR Saatchi & Saatchi Tel Aviv
27 Oct 2009
The Kosovan Government has created a new TV ad campaign to change perceptions of the the formerly war-torn country.
Are branding and politics wasted on the youth?
16 Apr 2010 | by Sarah Johnson
LONDON - Marketers and politicians hoping to reach the elusive youth audience can all benefit from having a clear, brand image, as this raw footage painfully demonstrates.
Waitrose unveils branding campaign for Christmas season
10 Nov 2009 | by Joe Thomas
LONDON - Waitrose is rolling out its Christmas brand campaign created by MCBD, which features the voice of up-and-coming singer Camilla Kerslake.
UKTV unveils Good Food channel branding
22 Jun 2009 | by Jacquie Bowser
LONDON - UKTV is today unveiling new on-air branding for its food channel to mark its change from UKTV Food to Good Food.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
