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Lidl sets UK branding task for Paradigm PR arm

10 Dec 1999 | by JULIETTE GARSIDE and SEBASTIAN VESPER i

German supermarket chain Lidl has hired Paradigm PR to handle its UK PR as it prepares to ramp up its presence in the UK with a number of new store openings set for the new year.

Platform: Why branding is the key to future success - As companies become ever more competitive, branding is more important and PR must get in on the act, says Kieran Moore

29 May 1998 | by KIERAN MOORE

No one can deny the importance of branding any longer. Even among the traditionally tit-for-tat, feature-driven technology industry, brand consciousness has risen dramatically. For many years, technology companies could build a better mousetrap, then sit back and watch their customers line up at the...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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