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PBS UK, the new channel from US broadcaster Public Broadcasting Service, has appointed branding and design agency Dunning Penney Jones (DPJ) to create its on-air look and feel, including its idents.
Branding is something that the advertising industry has not quite "cracked online", according to Crispin Porter + Bogusky executive creative director Gustav Martner.
Dave, the Engine-owned branding consultancy, has withdrawn its opposition to UKTV's application to register the name of its TV channel Dave as a trademark, and the two sides are holding talks.
Sky Sports has been rapped by media regulator Ofcom following complaints after "blatant" and "irrelevant" logos for technology partner EA Sports appeared on Sky Sports 2 match facts graphics.
The Children's Food Campaign (CFC) has claimed that Nestlé is misusing the Government's Change4Life branding to promote its high-sugar products.
Toyota's handling of a recall is a case study in how not to do it for brands operating on a global scale.
Thomas Cook's readoption of its 'Don't just book it' phrase proves the value of a classic tagline.
The furore caused by KFC Australia's 'cricket' ad demonstrates the polysemic nature of advertising.
Many big brands will be challenged and may fall by the wayside this year, while China is on the up.
LONDON - Investors Chronicle, the weekly financial investment magazine published by the Financial Times, is celebrating its 150th anniversary with a revamp, including a new logo and strapline.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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