Helen Edwards on Branding: With friends like these ..
08 Jun 2011 | by Helen Edwards
The quest to prove the link between Facebook 'likes' and commercial value is fraught with difficulty.
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Mobile to be 'biggest branding product on the planet', says IAB chairman
18 May 2012 | by Sarah Shearman
Mobile is set to be the "biggest branding product on the planet", but advertising on it can prove a "dangerous road", warned Richard Eyre, chairman of the Internet Advertising Bureau UK.
Morrisons' FreshDirect online shopping branding plans challenged
19 Apr 2011 | by Ed Owen
Morrisons is facing a David and Goliath-style trademark battle after it applied to register FreshDirect as the branding for its forthcoming home-shopping business.
Mark Ritson on Branding: the Google brand just keeps on stretching
10 Dec 2009 | by Mark Ritson
Google is building on its maturity in its own category, search, to launch a series of aggressive brand extensions. These are successfully destabilising the incumbent competition while making the executives in charge of these brands look, in my opinion, like morons.
SeeSaw unveils VOD branding by Rudd Studio
04 Nov 2009 | by Susan Billinge
LONDON - Rudd Studio has designed the brand identity for Arqiva's new video-on-demand service and Project Kangaroo successor, SeeSaw.
Sony Ericsson's space hoppers ads launch Sony's 'make.believe' branding
03 Sep 2009 | by Fiona Ramsay
LONDON - Sony Ericsson, the mobile manufacturer, is using the new Sony group brand tagline 'make.believe' in its ad campaign for its new range of three entertainment phones.
Mark Ritson on Branding: Has Google met its match in Bing?
09 Jun 2009 | by Mark Ritson
The arrival of Microsoft's Bing could lead to Google's perceived superiority being questioned
Branding brief: SHIP revamps website
17 Mar 2009
Safe Home Income Plans (SHIP), the equity release trade body, has revamped its website and created a fresh logo. The website has pages both for the trade and the public. It also features downloadable material, including a directory that lists all SHIP members.
Branding: Brand in the news - YouTube
17 Mar 2009 | by Martin Brooks, Managing partner, Work Club
The Monty Python team recently put all its content on YouTube for free and has since seen DVD sales rise more than 2000%. YouTube, it seems, shifts a lot of product.
Branding: Brand in the news - milk&more
10 Feb 2009 | by Silas Amos, Creative director of innovation, JKR
Milk&more describes itself as 'a new online service from your milkman that delivers milk and everyday essentials'. So now you can pre-book milk the modern way, rather than leaving a note out or plonking it into your shopping basket.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
