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WPP has won out against BBDO in a global advertising and branding pitch for the Bank of America and is to set up a dedicated account group called Team Bank of America.
PBS UK, the new channel from US broadcaster Public Broadcasting Service, has appointed branding and design agency Dunning Penney Jones (DPJ) to create its on-air look and feel, including its idents.
Barclays Cycle Hire launches in London today (30 July), with the bank defending the strategy behind its £25m, five-year sponsorship of the scheme.
River Island has appointed Landor Associates to undertake a brand evaluation project to give it the edge in the increasingly crowded fashion retail market.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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