Are branding and politics wasted on the youth?
16 Apr 2010 | by Sarah Johnson
LONDON - Marketers and politicians hoping to reach the elusive youth audience can all benefit from having a clear, brand image, as this raw footage painfully demonstrates.
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M&S sets out ambitious growth targets and branding plans
09 Nov 2010 | by Ed Owen
Marks & Spencer is to focus on its core UK brand before pushing it around the world, according to chief executive Marc Bolland this morning, as pre-tax profits rose by 17% to £348.8m in the first six months of the year from sales of £4.6bn.
Branding cars in China.
01 Oct 2003 | by Jason Hoffe, Kevin Lane, and Victoria Miller Nam
For consumers in China, the meaning of a car's brand can be as important as tangible performance characteristics, if not more so.
Citizen brands: corporate citizenship, trust and branding
01 May 2003 | by Michael Willmott, Future Foundation
As consumerism develops, so the consumer demands on companies grow. In an era when customers expect more and more from companies (and certainly more than just basic product delivery), they are also becoming more cynical about the corporate sector as a whole, and multinationals in particular.
Brand New Justice: The Upside of Global Branding First Edition
01 Jan 2002 | by S. Anholt
Brand New Justice sets out a case for global branding as a key instrument for forging a fundamental reorientation of world economic trends. Simon Anholt is a well known international branding and marketing thinker, Chairman of Earthspeak consultancy and adviser to various government bodies.
4-D Branding
01 Dec 2000 | by Thomas Gad
Despite the proliferation of books on the subject of branding, it seems that in the real world a brand's success or failure is usually the result of intangible or random influences which evade measurement, writes Dan Sumption.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
