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Marks & Spencer is to focus on its core UK brand before pushing it around the world, according to chief executive Marc Bolland this morning, as pre-tax profits rose by 17% to £348.8m in the first six months of the year from sales of £4.6bn.
Wimbledon's unique status was enhanced this week by the world's longest tennis match and brands leaping on the marathon encounter to boost their profiles. Brand Republic looks back at a century of sponsorship.
LONDON - Marketers and politicians hoping to reach the elusive youth audience can all benefit from having a clear, brand image, as this raw footage painfully demonstrates.
LONDON - Rudd Studio has designed the brand identity for Arqiva's new video-on-demand service and Project Kangaroo successor, SeeSaw.
LONDON - ITV News will have a new look, new graphics and new opening titles starting from November 2, bringing the branding in line with ITV1.
LONDON - The largest manufacturer of Harris Tweed has removed all references of Scotland from its marketing campaign in the US due to fears that the Scottish government's release of the Lockerbie bomber could lead to a sales boycott by American consumers.
LONDON - Branding consultancy The Partners and integrated agency Muir Howard have created a new global ad campaign for consultancy Deloitte intended to "transcend the boundaries of language and culture".
LONDON - The perils of international branding have once again been highlighted with the news of Russian gas giant Gazprom's new joint venture with Nigerian firm NNPC -- to be called Nigaz.
LONDON - Exposure Group has merged brand strategy agency Exposure Innovate with smaller sister design consultancy Ray of Light to create an agency called The Gild.
LONDON - UKTV is today unveiling new on-air branding for its food channel to mark its change from UKTV Food to Good Food.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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