Helen Edwards on Branding: The third way
05 May 2010 | by Helen Edwards
Brands seeking to challenge a 'big two' need to find strategies that will build loyalty and recognition.
Search results for Branding
Search filters:
By Publication
- Marketing
Click 
to remove filters
Add Search Filters:
By Date
By Channel
- Digital marketing (170)
- Direct Marketing (15)
- Marketing (4484)
- Media (72)
- Public Relations (17)
By Industry Sector
- Autos (8)
- B2B (3)
- Consumer Goods (103)
- Fashion / Clothing (229)
- Fast Food (3)
- More...
- Financial Services (156)
- FMCG (401)
- Food & Drink (1532)
- Government / Non-Profit (299)
- Media / Entertainment (438)
- Retail (374)
- Technology (92)
- Telecoms / Utilities (43)
- Travel / Leisure (198)
- Less...
Helen Edwards on Branding: From checkout to grave
11 May 2010 | by Helen Edwards
Those seeking a 19th-century precedent for Tesco's ubiquity should look to the once-mighty Co-op.
Helen Edwards on Branding: Time to get touchy-feely
28 Apr 2010 | by Helen Edwards
The emotional bonding that is crucial to any brand's success cannot be built using metrics alone.
Alan Mitchell on Branding: The information exchange
21 Apr 2010 | by Alan Mitchell
LONDON - Political parties are showing brands the way on handing consumers control of their personal data.
Alan Mitchell on Branding: Source of Apple's success
14 Apr 2010 | by Alan Mitchell
The company's reputation is driven by the interaction of factors that go far beyond branding alone.
Alan Mitchell on Branding: Look behind the message
31 Mar 2010 | by Alan Mitchell
LONDON - Nestle's rude awakening to the reality of social media shows marketers must adjust their thinking.
Mark Ritson on Branding: A fond farewell
23 Mar 2010 | by Mark Ritson
After eight years and a quarter of a million words, the time has come to say goodbye to my readers.
Mark Ritson on Branding: Toyota's structural flaw
24 Feb 2010 | by Mark Ritson
LONDON - The company's focus on a master-brand means that if one of its models faces problems, they all do.
Mark Ritson on Branding: A statistical imbalance
17 Feb 2010 | by Mark Ritson
LONDON - The Guardian's diatribe against Tesco and Asda is based on a partial reading of the available data.
Mark Ritson on Branding: Two sides of sponsor's coin
10 Feb 2010 | by Mark Ritson
Unlike Tiger Woods, reports about John Terry's private life will not damage his endorsement deals.
Additional Information
Campaign Jobs
- Senior Account Manager (Agency Sales) Ascent Solutions Up to £40k + Uncapped Commission (OTE £60K), Central London
- Integrated Brand Strategist - (Creative Agency) - Soho / Freelance Guru Careers £45-55k (DOE), Soho, Central London (W1F)
- Ad Operations Manager Zulu Bravo Up to £45k depending on experience + bonus and benefits, London
- Account Manager Purple Consultancy £25000 - £32000 per annum, London
- Marketing Manager Flashbay Ltd £45,000 plus bonuses, London
Most viewed
Most commented
Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
