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Lucre has been enlisted to make a name for business consultancy and IBM partner Portal.
Global branding consultancy Interbrand has called in Porter Novelli to handle the global launch of the 12th annual Best Global Brands report.
An agency boss has called for time sheets to be scrapped after claiming the vast majority of PR professionals failed to fill them in accurately.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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