Spreading the message through word of mouth is an age-old practice, but the rise of the internet has massively enhanced this marketing technique. Deborah Bonello reports.
Chrysalis-owned Heart radio network is to launch a multi-million pound marketing campaign which will focus on entertainment and lifestyle, with hula hooping as a central theme.
Viacom Outdoor is to be rebranded as CBS Outdoor from 1 January 2007, in line with a change of structure at its parent company.
Advertising network Adviva has teamed up with Nielsen//Netratings to develop a new method of measuring return on investment for online brand advertising.
Universal McCann is offering its clients a way to advertise on 3G-enabled phone handsets to boost their branding campaigns.
Roadshow, the latest ambient media offering using cars for advertising, launches today backed in part by Lloyds TSB's Asset Finance Division.
Kids will be encouraged to download wallpapers, ring tones and animated screensavers as part of a multi-media branding campaign for CBBC.
No-frills airline Ryanair is to offer advertisers the opportunity to brand an entire aircraft for international flights.
Emap TV has promoted its current head of marketing Vikki Timmons to the newly created role of brand and communications director.
The Economist magazine has appointed its first ever global marketing director to oversee all aspects of promoting the weekly business title and its various brand extensions.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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