Branding 'police' mask non-sponsor logos at Olympic venues
07 Feb 2012 | by Rachel Barnes
Kimberly-Clark is one of several companies that will find its brand logos at sporting venues being covered with masking tape ahead of the Olympics.
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Tobacco branding ban debate: reaction from all sides
13 Apr 2012 | by Matthew Chapman
Following the Government's decision to consult on 'debranding' cigarette packets, we gather reaction from all sides of the debate.
Marlboro owner to sue over cigarette branding clampdown
21 Nov 2011 | by Daniel Farey-Jones
Tobacco giant Philip Morris has started legal proceedings against the Australian government's passing of legislation to make plain packaging mandatory for cigarettes.
Helen Edwards on Branding: A flaw in the logic
02 Nov 2011 | by Helen Edwards
When it comes to marketing effectiveness, creativity and logic are not an either/or proposition.
Helen Edwards on Branding: Chalk and cheese
26 Oct 2011 | by Helen Edwards
Rather than pull against each other, marketing and sales teams can benefit from closer working.
Helen Edwards on Branding: On the road to know-how
23 Mar 2011 | by Helen Edwards
Marketers can gain a vital insight into customer behaviour by accompanying their sales teams.
Helen Edwards on Branding: A new consumer champion
26 Oct 2010 | by Helen Edwards
With the demise of Consumer Focus comes an opportunity for marketers to gain competitive edge.
Helen Edwards on Branding: Apple of their eye
29 Sep 2010 | by Helen Edwards
Marketers should stop trying to ape Silicon Valley's finest and focus on their own brands' heritage.
Helen Edwards on Branding: The challenge of the dual
21 Sep 2010 | by Helen Edwards
Marketers shouldn't fear using multiple messages to communicate a brand's singular attributes
Helen Edwards on Branding: Ask why before you buy
17 Aug 2010 | by Helen Edwards
Those eyeing up a brand acquisition need to answer several vital questions before leaping in with a bid.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
