Golin/Harris to build Lloyds TSB branding
21 Apr 2000 | by JENNIFER WHITEHEAD
Retail banking giant Lloyds TSB has appointed Golin/Harris for a consumer brand-building campaign following a three-way pitch.
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Lexis wins Domino's Pizza branding remit
19 Oct 2001 | by CHRIS SCOTT
Domino's Pizza has handed a six-figure corporate PR account to Lexis Public Relations as part of a drive to improve communication of its brand strength to potential franchisees and investors. Lexis was appointed by the AIM-listed fast-food firm on the back of a consumer project last year,...
Lidl sets UK branding task for Paradigm PR arm
10 Dec 1999 | by JULIETTE GARSIDE and SEBASTIAN VESPER i
German supermarket chain Lidl has hired Paradigm PR to handle its UK PR as it prepares to ramp up its presence in the UK with a number of new store openings set for the new year.
Internet PR: E-tailers log on to the benefits of branding - Rapid expansion in the e-commerce industry has caused e-tailers to scramble for PR aid in a frantic bid to distinguish themselves from their on-line competitors
10 Sep 1999 | by MARY COWLETT
Over the past few weeks there has been a rash of new internet retailers hiring in PR expertise to build their cyber brands.
CAMPAIGNS: New name on the property market - Corporate Branding
03 Sep 1999 | by MARY COWLETT
Black Horse Agencies was acquired by the Bradford and Bingley Group on 1 April 1998. It was previously owned by Lloyds TSB, and the Black Horse name belongs to them. Therefore it was a legal requirement that the estate agency change its name and logo within a specified time period of the deal being...
CAMPAIGNS: Dinner disasters aid Somerfield - Branding
03 Oct 1997 | by PETER ROBINSON
Gateway stores began rebranding and upgrading as Somerfield in 1993.
CAMPAIGNS: Welcome to the gastrodome - Corporate Branding
18 Jul 1997 | by POPPY BRECH
Bluebird, Terence Conran s latest venture, has been called a gastrodrome or collection of food-related activities . It comprises a restaurant, cafe, food and wine store, chef shop, flower shop, outdoor fruit and veg market and private dining club - all under one roof. Bluebird has been heralded as...
CAMPAIGNS: Corporate Branding; Getting ahead by name-dropping
07 Jun 1996 | by MICK KAVANAGH
Client: Ventura Customer Service Management PR Team: In-house, plus agency support from Burson-Marsteller Campaign: Relaunch and renaming of Club 24 to Ventura Timescale: October 1995 Cost: pounds 20,000
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
