Helen Edwards on Branding: Fashion brands that wear well
18 May 2011
AllSaints and Superdry have a balancing act on their hands as they look to expand internationally.
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Helen Edwards on Branding: Sixty is the new old
09 Nov 2011 | by Helen Edwards
Marketing to old people is increasingly important for brands as the median age of Europeans rises.
Helen Edwards on Branding: Snakes and Ladders
07 Dec 2010 | by Helen Edwards
Helen uses her final throw of the dice in 2010 to suggest where the ups and downs will occur in 2011.
Helen Edwards on Branding: Not all it's cracked up to be
06 Dec 2010 | by Helen Edwards
Agencies aspire to return to the top table, but might they be misjudging the benefits of achieving this?
Helen Edwards on Branding: Back to basics
24 Nov 2010 | by Helen Edwards
Santander's drive to recruit new customers belies the fact that it falls short in serving existing ones.
Helen Edwards on Branding: The contrast ratio
10 Nov 2010 | by Helen Edwards
Marketers can learn much from behavioural insights into the desire for unity in human consumption.
Helen Edwards on Branding: A blast from the past
03 Nov 2010 | by Helen Edwards
Marketers aiming to run 'breakthrough' workshops should look to the industrial age for inspiration.
Helen Edwards on Branding: A new consumer champion
26 Oct 2010 | by Helen Edwards
With the demise of Consumer Focus comes an opportunity for marketers to gain competitive edge.
Helen Edwards on Branding: No clear line of insight
20 Oct 2010 | by Helen Edwards
Marketers should view with some scepticism the 'insights' presented to them by research agencies.
Helen Edwards on Branding: Xerox means business
13 Oct 2010 | by Helen Edwards
The US corporation couldn't have a better leader than Ursula Burns as it aims to diversify its brand.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
