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The Kosovan Government has created a new TV ad campaign to change perceptions of the the formerly war-torn country.
Tobacco giant Philip Morris has started legal proceedings against the Australian government's passing of legislation to make plain packaging mandatory for cigarettes.
It might cost you a year's salary, but an MBA can get you into some very interesting conversations.
The Big Society debacle provides a clear illustration of the difficulties of creating a sub-brand.
When it comes to NHS reforms, marketing the benefits of choice is a tough ask, but a necessary one.
Tobacco displays in shops will be banned and companies could be forced to remove branding from packaging under Government proposals set out in the Tobacco Control Plan today (9 March).
All marketers want their brand to be a consumer's top choice, but runners-up can wield more power.
Those eyeing up a brand acquisition need to answer several vital questions before leaping in with a bid.
Barclays Cycle Hire launches in London today (30 July), with the bank defending the strategy behind its £25m, five-year sponsorship of the scheme.
While involving internal stakeholders is often useful, it is crucial to avoid marketing by committee.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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