Branding 'police' mask non-sponsor logos at Olympic venues
07 Feb 2012 | by Rachel Barnes
Kimberly-Clark is one of several companies that will find its brand logos at sporting venues being covered with masking tape ahead of the Olympics.
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Mobile to be 'biggest branding product on the planet', says IAB chairman
18 May 2012 | by Sarah Shearman
Mobile is set to be the "biggest branding product on the planet", but advertising on it can prove a "dangerous road", warned Richard Eyre, chairman of the Internet Advertising Bureau UK.
PBS UK appoints Dunning Penney Jones for on-air branding
11 Oct 2011 | by Maisie McCabe
PBS UK, the new channel from US broadcaster Public Broadcasting Service, has appointed branding and design agency Dunning Penney Jones (DPJ) to create its on-air look and feel, including its idents.
EDINBURGH TV FESTIVAL: Ad industry has not 'cracked' branding online, says Crispin's Martner
27 Aug 2011 | by Maisie McCabe
Branding is something that the advertising industry has not quite "cracked online", according to Crispin Porter + Bogusky executive creative director Gustav Martner.
Dave trademark dispute takes new twist as branding agency climbs down
18 Aug 2011 | by Maisie McCabe
Dave, the Engine-owned branding consultancy, has withdrawn its opposition to UKTV's application to register the name of its TV channel Dave as a trademark, and the two sides are holding talks.
Helen Edwards on Branding: Harry Potter's community
03 Aug 2011 | by Helen Edwards
Brands such as Harry Potter that inspire a cohesive 'community' following have things in common.
Helen Edwards on Branding: With friends like these ..
08 Jun 2011 | by Helen Edwards
The quest to prove the link between Facebook 'likes' and commercial value is fraught with difficulty.
Sky Sports warned over on-screen EA branding
07 Feb 2011 | by Mark Banham
Sky Sports has been rapped by media regulator Ofcom following complaints after "blatant" and "irrelevant" logos for technology partner EA Sports appeared on Sky Sports 2 match facts graphics.
Helen Edwards on Branding: The personality puzzle
12 Jan 2011
It is time to stop brainstorming adjectives and develop a more realistic expression of brand essence.
Nestlé accused of misusing Change4Life branding
14 Oct 2010 | by Gemma Charles
The Children's Food Campaign (CFC) has claimed that Nestlé is misusing the Government's Change4Life branding to promote its high-sugar products.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
