Morrisons tests 'M Local' convenience store branding
22 Feb 2011 | by Rachel Barnes
Morrisons is gearing up to launch its convenience retail outlets, with 'M Local' the front-runner for the branding.
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Morrisons' FreshDirect online shopping branding plans challenged
19 Apr 2011 | by Ed Owen
Morrisons is facing a David and Goliath-style trademark battle after it applied to register FreshDirect as the branding for its forthcoming home-shopping business.
Helen Edwards on Branding: Waterstone's: labour of love
16 Feb 2011 | by Helen Edwards
Russian oligarch Alexander Mamut must not let his heart rule his head in his pursuit of Waterstone's.
Helen Edwards on Branding: Giving customers the boot
09 Feb 2011 | by Helen Edwards
More brands should follow US shoe retailer Zappos' lead and kick abusive customers into touch.
Helen Edwards on Branding: The emperor's new chinos
17 Nov 2010 | by Helen Edwards
Marks & Spencer has unveiled a nebulous positioning that relies as much on its history as innovation.
M&S sets out ambitious growth targets and branding plans
09 Nov 2010 | by Ed Owen
Marks & Spencer is to focus on its core UK brand before pushing it around the world, according to chief executive Marc Bolland this morning, as pre-tax profits rose by 17% to £348.8m in the first six months of the year from sales of £4.6bn.
Helen Edwards on Branding: Ask why before you buy
17 Aug 2010 | by Helen Edwards
Those eyeing up a brand acquisition need to answer several vital questions before leaping in with a bid.
Helen Edwards on Branding: In with the in-crowd
14 Jul 2010 | by Helen Edwards
While involving internal stakeholders is often useful, it is crucial to avoid marketing by committee.
Helen Edwards on Branding: Whose brand is it anyway?
23 Jun 2010 | by Helen Edwards
Consistency of positioning can be one of the most powerful tools a brand marketer can call upon.
Helen Edwards on Branding: Revise your social skills
09 Jun 2010 | by Helen Edwards
It doesn't take cunning tactics to foist a brand into consumer conversation, just basic brand strategy.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
