Helen Edwards on Branding: Ask why before you buy
17 Aug 2010 | by Helen Edwards
Those eyeing up a brand acquisition need to answer several vital questions before leaping in with a bid.
Search results for Branding
Search filters:
By Industry Sector
-
Telecoms / Utilities
Click 
to remove filters
Add Search Filters:
By Date
By Publication
- brandrepublic.com (11)
- Campaign (8)
- campaignlive.co.uk (1)
- Marketing (43)
- marketingmagazine.co.uk (8)
By Channel
- Digital marketing (7)
- Direct Marketing (2)
- Marketing (71)
- Media (4)
- Public Relations (2)
Helen Edwards on Branding: Snakes and Ladders
07 Dec 2010 | by Helen Edwards
Helen uses her final throw of the dice in 2010 to suggest where the ups and downs will occur in 2011.
Helen Edwards on Branding: Cooking up a storm
10 Aug 2010 | by Helen Edwards
Building brand equity is akin to cake-baking: the right ingredients and method are the key to success.
Helen Edwards on Branding: Always question the 'facts'
02 Jun 2010 | by Helen Edwards
Marketers should fully engage their critical faculties and interrogate researchers more carefully.
Alan Mitchell on Branding: Source of Apple's success
14 Apr 2010 | by Alan Mitchell
The company's reputation is driven by the interaction of factors that go far beyond branding alone.
Alan Doyle leaves 3 for branding role at WHAM
24 Nov 2009 | by Staff
LONDON - Alan Doyle, director of integrated communications at mobile operator 3, is to join parent company Hutchison Whampoa's branding company WHAM.
Mark Ritson on Branding: stop all this 'you-centred' branding
13 Oct 2009 | by Mark Ritson
Brands aiming to be whatever the consumer wants will suffer from a resultant lack of identity.
Sony Ericsson's space hoppers ads launch Sony's 'make.believe' branding
03 Sep 2009 | by Fiona Ramsay
LONDON - Sony Ericsson, the mobile manufacturer, is using the new Sony group brand tagline 'make.believe' in its ad campaign for its new range of three entertainment phones.
EDF Green Energy Day branding faces legal action
10 Jul 2009 | by Colin Marrs
LONDON - EDF's Green Energy Day, launched today, has been overshadowed by a rival energy provider, which is to sue the French giant over its green Union flag branding.
British Gas appoints Landor to branding assignment
10 Mar 2009
LONDON - British Gas has hired Landor Associates to work on a major branding project, following a pitch against Lambie Nairn and Interbrand.
Additional Information
Campaign Jobs
- Retail Designer Major Players £30000 - £35000 per annum, London
- Senior Account Director Stopgap £65000 per annum, London
- Senior Account Manager (Agency Sales) Ascent Solutions Up to £40k + Uncapped Commission (OTE £60K), Central London
- Integrated Brand Strategist - (Creative Agency) - Soho / Freelance Guru Careers £45-55k (DOE), Soho, Central London (W1F)
- Ad Operations Manager Zulu Bravo Up to £45k depending on experience + bonus and benefits, London
Most viewed
Most commented
Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
