Helen Edwards on Branding: Come fly with me
20 Oct 2011
British Airways and easyJet's big-money ads couldn't be more different - yet neither hits the mark.
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Kosovo Government 'nation branding' by BBR Saatchi & Saatchi Tel Aviv
27 Oct 2009
The Kosovan Government has created a new TV ad campaign to change perceptions of the the formerly war-torn country.
Helen Edwards on Branding: Friendly fire
06 Jul 2011 | by Helen Edwards
Emirates risks disturbing consumers with a strapline that hints at behind-the-scenes problems.
Helen Edwards on Branding: creating fame through advertising
09 Mar 2011 | by Helen Edwards
Even Asia's biggest airline can benefit from going back to basics in the pursuit of brand awareness.
Helen Edwards on Branding: Ask why before you buy
17 Aug 2010 | by Helen Edwards
Those eyeing up a brand acquisition need to answer several vital questions before leaping in with a bid.
Helen Edwards on Branding: Whose brand is it anyway?
23 Jun 2010 | by Helen Edwards
Consistency of positioning can be one of the most powerful tools a brand marketer can call upon.
Helen Edwards on Branding: Rebranding made easy
16 Jun 2010 | by Helen Edwards
Consumers are willing to accept changes to a brand's name, as long as its core values remain intact.
Helen Edwards on Branding: Revise your social skills
09 Jun 2010 | by Helen Edwards
It doesn't take cunning tactics to foist a brand into consumer conversation, just basic brand strategy.
Helen Edwards on Branding: Always question the 'facts'
02 Jun 2010 | by Helen Edwards
Marketers should fully engage their critical faculties and interrogate researchers more carefully.
Helen Edwards on Branding: Slavery doesn't pay
26 May 2010 | by Helen Edwards
Brands that routinely rely on their customers to work for nothing could be in for a rude awakening.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
