Click 
to remove filters
WPP has won out against BBDO in a global advertising and branding pitch for the Bank of America and is to set up a dedicated account group called Team Bank of America.
The agency's new-client wins, record on thought leadership and creative output on campaigns such as its work for British Airways, brought a year of achievement, writes Rachel Barnes.
When it comes to marketing effectiveness, creativity and logic are not an either/or proposition.
Brand models come in many shapes and sizes, but all require clarity of thinking from marketers.
Dave, the Engine-owned branding consultancy, has withdrawn its opposition to UKTV's application to register the name of its TV channel Dave as a trademark, and the two sides are holding talks.
Developing an international brand strategy can bring out the worst, and best, of all those involved.
Conducting research with, rather than on, people can give incisive glimpses into their behaviour.
As well as achieving a new-business conversion rate of 50%, boosting revenues and devising highly innovative campaigns, the agency found time to provide pro bono work for the UN.
Helen uses her final throw of the dice in 2010 to suggest where the ups and downs will occur in 2011.
Agencies aspire to return to the top table, but might they be misjudging the benefits of achieving this?
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
