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Strong branding has become the most important factor in marketing financial services, according...Strong branding has become the most important factor in marketing financial services, according to a Datamonitor report. A survey found that 60% of respondents from banks, 75% from building societies and 94% from insurers said branding was the only sustainable competitive advantage ...
as it repositions itself as a consumer brand....The firm has overhauled its vans' livery to display branding and images representing its service, such as a dripping tap and a plug socket. To support the relaunch, the brand will mount its first TV ad ... . HomeServe, which has previously provided insurance cover for customers of utilities brands including EDF ...
After much hoo-ha, Barclays has launched its new brand work. The campaign features safes...itself in the foot when firing off a new brand campaign. It cut branches when it claimed to be 'big ... multibillion-pound tax-avoidance scheme. You can accuse Barclays of many things, but brand inconsistency ...
Didn't we realise the global sphere was meant to induce a sense of 'calm on the outside and warm on the inside'? Er, no. The problem with logo redesign is that it is often about papering over the cracks in a brand that has stopped standing for anything. Once, everyone knew what Barclaycard stood for. Now ...
Aviva is an odd name. More like a small car. Or, a beauty spa. Sorry, that's Aveda. In fact it's the new name for Norwich Union.
Zurich launches the first stage of its pounds 10m UK branding drive this week with a poster...Zurich launches the first stage of its pounds 10m UK branding drive this week with a poster campaign promoting its general insurance business. In a move to establish itself as a household name and take on the UK s established players, the Swiss insurance company will place 1500 posters on road ...
I've been waiting for Abbey National to update its brand for so long I'd almost given up hope...: the challenge is to keep the brand this fresh and sharp in the long term. All too often a brand loses its impact when new sub-brands, product extensions and design ideas (not to mention marketing managers) creep ...
how the rest of the NatWest brand language is changing - since the brand is a lot more than just its ...
Legal & General is reviewing its entire approach to marketing communications to create a consistent image across its individual business operations.
The Royal Bank of Scotland (RBS) is talking to branding agencies about how to instill its brand...The move follows the appointment of branding consultancy The Partners by the wider RBS Group. The Partners is helping to reposition the main NatWest brand. The retail brief focuses on aligning the customer ... live and breathe the brand. RBS retail brand director Ian Stuttard, who is leading the talks, declined ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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