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Cor blimey, I fancy a cuppa ... but oh, the shame of walking back from the kitchen without having offered colleagues a little something. You might get lucky, but more often than not the whole studio is thirsty. And how to remember every combination?
LONDON - Hitachi Europe is pushing its environmental credentials in a new European brand campaign...was an understated approach' to strengthening the Hitachi brand. The TV campaign will be followed up with a print ...
Dri-Pak, a range of traditional cleaning products, is updating its brand as demand for old
branding consultancy Bulletproof to create the packaging for Superior. Butcher's describes the wet foods ... , Henry and Ralph - as the faces of the brand. Each dog will appear on the packaging to engage with pet ... cans. The company also owns the Classic Cat brand and premium cat food brand Olli. Launched in 2004 ...
LONDON - Arsenal FC has unveiled the branding for its new football ground, Emirates Stadium...The football club has decided to create a standalone brand for its new home after researching the promotion of other stadia in the UK. The intention is to create a striking brand that has appeal beyond football, and is distinctive from the Arsenal brand. The design draws on the heritage of Arsenal ...
The brand is positioning itself as 100% natural, moisturising and anti-ageing. The packaging and marketing for the product have been handled by Chaos Design. It comes in a lime-green slim spray ... to launch further products under the brand name, and to secure wider distribution. ...
The redesign, which was handled by Leahy Brand Design, covers the Energizer Ultimate and Energizer ... for the brand. The revamp is intended to appeal to high-tech consumers, who require batteries with better ... . Boke Boddin, European brand manager for Energizer, said: 'The use of high-drain and high-tech devices ...
The challenge we now all face in life is the domestic reproduction of the perfect cappuccino. Over the years I have bought numerous appliances that have failed to live up to my exacting standards.
Nestle Purina PetCare has reworked its Felix catfood packaging in a bid to bring its namesake brand.... Felix is the top single-serve catfood brand, but ranks second to Masterfoods' Whiskas in the total wet ...
brands . Post-Enron, this has become even more important. This paper describes the citizen brand thesis and the evidence supporting it, and considers the implications for branding. It argues that brands are becoming dislocated from consumers, and brand owners need to address this by embracing more social values ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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